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All Journal Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Sameera Amjad
Superior University Lahore
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Reviews on Consumer Purchase Decision in Educational Institutes of Lahore, Pakistan Zarwish Bint E Ishaq; Arsalan Khalid; Abdul Ahad; Sameera Amjad
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v7i1.153

Abstract

The research is on “Impact of reviews on consumer purchase decision”. The purpose of research was to study the impact of reviews on consumer purchase decision. The primary data was gathered by floating questionnaires. SPSS software was applied to analyze data for frequencies regression parameters. The findings suggested that user’s reviews have significant impact on consumers purchase decision. Consistent positive reviews from a trustworthy source have a positive impact on the purchase decision of the consumers. Consumers having a prior experience related to a product also lead to a significant positive relationship with the purchase decision. It is a quantitative research. Which is a systematic investigation by gathering quantifiable data and performing statistical techniques. Primary data was collected through questionnaires. Primary research was conducted in order to collect the data. Data type is also primary because research is instrument based. The sample size for my research is 300 responses. The main aim of this test was to find the relationship of purchase decisions with prior product expertise, informational influence, perceived review consistency, perceived review quality and value expression influence. Prior product expertise, informational influence and perceived review consistency had a significant impact on purchase decision. However perceived review quality and value expression influence had insignificant impact on purchase decision. Prior product expertise have a positive impact on purchase decision
The Influence of Psychological Empowerment & Turnover Intention Through Career Growth in Pharmaceutical Companies, Lahore, Pakistan Sameera Amjad; Hafiz Muhammad Basit; Ahmed Usman Khan; Hamza Akram
Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis Vol. 7 No. 1 (2022): Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis
Publisher : STIM LASHARAN JAYA MAKASSAR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51263/jameb.v7i1.154

Abstract

The aim of this study is to examine the impact of psychological empowerment on employee turnover intention with the moderating effect of career growth. A cross sectional survey was used to collect data. A total of 207employees of different pharmaceutical companies in Lahore, were participating through random sampling in this survey. Our finding shows that the two dimensions of psychological empowerment (emotional and relational) have an inverse relationship with intention to quit, whereas (behavioral and cognitive) psychological empowerment is not significantly related to the theory. Career growth shows moderating effect on relational psychological empowerment and turnover intention, although there is no moderating impact found in the remaining dimension of psychological empowerment (cognitive, emotional and behavioral) and turnover intention. Because of the strategic importance of human capital in an organization, it is important for the continuity of the pharmaceutical firms to retain their employees by providing best career growth path to move the employees as well as organization to the next level and save the human capital cost
Co-Authors Abdul Ahad Ahmed Usman Khan Arsalan Khalid Hafiz Muhammad Basit Hamza Akram Zarwish Bint E Ishaq