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All Journal Management Studies and Entrepreneurship Journal (MSEJ) ProBisnis : Jurnal Manajemen AMMA : Jurnal Pengabdian Masyarakat Manis : Jurnal Manajemen dan Bisnis
Merry Margareth Pelupessy
Universitas Pattimura
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Social Sciences

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Analisis Pengaruh Kualitas Produk Dan Pemasaran Relasional Terhadap Keputusan Pembelian Maisya Pudding Di Kota Masohi Maluku Tengah Etvin Rizal Tamher; Victor Ernest Huwae; Merry Margareth Pelupessy; Grace Hoberthina Tahapary; Rizna Amelia Mustafa
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 3 No. 5 (2022): MSEJ : Management Studies and Entrepreneurship Journal
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v3i5.1210

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan pemasaran relasional terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Penelitian ini menggunakan metode kuantitatif, populasi dalam penelitian ini adalah masyarakat Kota Masohi yang pernah Membeli Maisya pudding. Teknik pengambilan sampel yaitu pusposive sampling dengan penentuan jumlah sampel representative tergantung pada jumlah indikator dikali 5 sampai 10 sehingga mendapatkan jumlah sampel sebanyak 100 responden. Teknik analisis data dalam penelitian ini adalah Analisis Regresi Berganda. Hasil penelitian ini menunjukan bahwa kualitas produk berpengaruh positif terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Kasil juga menunjukan bahwa pemasaran relasional berpengaruh positif terhadap keputusan pembelian Maisya pudding di Kota Masohi Maluku Tengah. Kata kunci: Kualitas produk, pemasaran relasional, keputusan pembelian
Optimization of Consumer Satisfaction and Its Impact on KFC Kakialy Customer Loyalty Walter Tabelessy; Merry Margareth Pelupessy; Jacsy Tubalawony
ProBisnis : Jurnal Manajemen Vol. 14 No. 2 (2023): April: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study tries to analyze the optimization of consumer satisfaction which is influenced by customer value and business location and its impact on KFC Kakialy customer loyalty. Using a purposive sampling technique, a structured questionnaire as a characteristic of quantitative research was distributed to 160 respondents. The GSCA statistical technique with the help of the GSCA Pro application version 1.1.8 was used to analyze the research data. Through the evaluation of the measurement model it proves that all the indicators used have good validity. And through the evaluation of the structural model it proves that all the hypotheses proposed are acceptable, namely customer value has a positive and significant effect on customer satisfaction, business location has a positive and significant effect on customer satisfaction, and consumer satisfaction has a positive and significant effect on customer loyalty. And through the evaluation of the overall model it was found that the research model was fit.
Upaya Transformasi Mindset: Promosi Konvensional Menuju Promosi Media Sosial Pada Komunitas Nen Dit Sakmas Walter Tabelessy; Merry Margareth Pelupessy; Erlinda Tehuayo; Jacsy Tubalawony
AMMA : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2023): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

The problem faced by the Nen Dit Sakmas Community Wain Village is that they still have the mindset to use conventional promotions in today's digital era. Related to that, the purpose of this community service activity is to seek mindset transformation so that this community can switch to using social media promotions. The effort is carried out by applying the method of public education by means of outreach, knowledge and understanding of the importance of promotion through social media with its advantages is conveyed to this community. Therefore, through this activity it is hoped that there will be a transformation from a fixed mindset to a growth mindset so that this community can use social media and can compete with other MSMEs.
ANALISIS KINERJA PEMASARAN PADA INDUSTRI OLAHAN GERABAH DI KABUPATEN TAKALAR PROVINSI SULAWESI SELATAN Merry Margareth Pelupessy
Manis: Jurnal Manajemen dan Bisnis Vol 1 No 1 (2017): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.1.1.1-8

Abstract

The aims of the research were to anayze marketing performance of processing industry of earthenware vessels and to find out whether product,business,and theeffectiveness of distribution channel strategies have influence on the increase ofmarketing performance.The populations were the owners of processing businessof earthenware vessels in Pattalassang district of takalar Regency consisting120industries.The sample consisted of 57 industries selected using simple randomsampling method based on Rao formulae.The data were obtained in two step,i.e.library study and questionnaire.The measurement of variables used LIKERTScale which indicated the level of respondents agreement with a score raging from1 to 5 (really agre,agree,quite agree,not agree,really not agree).The datewereanalyzed using multiple linear regression analysis.The results of inferentialanalysis indicate that the variables of product(X1),business(X2),and theeffectiveness of distribution channel(X3) strategies have positive and significantinfluence on marketing performance either simultaneously or partially.Theobtained regression equation is y =1.115 + 0.525x1 +0.237x2 + 0.025x3.
FAKTOR - FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI INSTAN NESCAFE DI KOTA AMBON Merry Margareth Pelupessy; Evracia Turukay; Victor Ernes Huwae; Jihadtullah Muhammad Malik
Manis: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2022): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.6.1.47-59

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Word of Mouth dan Citra Merek terhadap Keputusan Pembelian kopi instan Nescafe.di Kota Ambon. Populasi dari penelitian ini adalah konsumen pembeli kopi instan Nescafe di kota Ambon.Teknik pengambilan sampel yang digunakan adalah Purposive Sampling dengan responden berjumlah 100 orang.Metode analisis data pada penelitian ini menggunakan pendekatan Partial Least Square (PLS). PLS. Hasil penelitian ini menunjukkan bahwa ada pengaruh positif dan signifikan persepsi Word of Mouth) dan Citra Merek terhadap keputusan pembelian Kopi Instan Nescafe di Kota Ambon. Hal ini dibuktikan dengan konsumen yang masih menceritakan dan merekomendasika produk kopi instan Nescafe dan meningat Citra Merek yang berkualitas dari Kopi Instan Nescafe di Kota Ambon.
Co-Authors Etvin Rizal Tamher Evracia Turukay Grace Hoberthina Tahapary Jacsy Tubalawony Jihadtullah Muhammad Malik Rizna Amelia Mustafa Tabelessy, Walter Tehuayo, Erlinda Victor Ernes Huwae Victor Ernest Huwae