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All Journal International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET)
Ismail Yusanto Yusanto
STEI Hamfara Yogyakarta, Indonesia
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Design, Advertising, And Product Quality: Its Influence on The Decision to Buy Halal Cosmetic Sugeng Nugroho Hadi; Salihah Khairawati; Ihda Nur Fatihah; Ismail Yusanto Yusanto; Muhajirin Muhajirin
International Journal of Economics, Social Science, Entrepreneurship and Technology (IJESET) Vol. 1 No. 4 (2022): AUGUST 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/ijeset.v1i4.243

Abstract

This study aims to analyze the effect of the design, advertising, and quality of halal cosmetic products under the Safi brand on the buying decisions of Muslim consumers. To fulfill the research objectives above, the research was conducted using quantitative methods, with incidental sampling, and using multiple linear regression including correlation test, determination test, multiple linear regression test, t-test, and F test with IBM SPSS version 23 program. Based on the results of the analysis, it can be concluded that: design has no significant effect on Consumer Buying Decisions, Advertising has a positive and significant influence on Consumer Buying Decisions, and quality does not significantly affect Consumer Buying Decisions. Meanwhile, in joint testing, all variables have a real and significant effect on Safi's Consumer Buying Decision. The management should maintain its marketing program with attractive advertisements to continue to compete with other competitors.
Co-Authors Ihda Nur Fatihah Muhajirin Muhajirin Sugeng Nugroho Hadi