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Ringgo Eldapi Yozani
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REPRESENTASI GAYA HIDUP KAUM URBAN DALAM IKLAN ROKOK A MILD VERSI BUKAN MAIN Abd. Rauf; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Advertising is a factor that supports the success of selling a cigarette brand. Advertising can be a representation of social reality. For example, The "Bukan Main" version of A Mild's cigarette advertisement which tells about the lifestyle of the urban community with satire lyrics sung by Iga Massardi, vocalist of the band Bara Suara. This version used a theme to satirize consumers' bad habits. Therefore, the purpose of this study was to find out how the representation of urban lifestyles in the "Bukan Main" version of the A Mild cigarette advertisement is.         This study uses qualitative research methods with semiotic analysis of Roland Barthes. The subjects of this research are scenes that describe how the lifestyle of the urbanites in the “Bukan Main” version of the A Mild cigarette advertisement and the objects in this study are audio and visuals related to the urban lifestyle in the “Bukan Main” version of the A Mild cigarette advertisement.         Based on the results of research data analysis using Roland Barthes' semiotic theory and urban lifestyles, the representation of urban lifestyles in the "Bukan Main" version of A Mild cigarette advertisements can be concluded as follows: (1) The denotative meaning expressed in the “Bukan Main" version of A Mild's cigarette advertisement is a social criticism of unfavorable behaviors carried out by people living in urban areas through singing with sarcasm lyrics, such as jumping in line, hanging out and taking photos of food to be uploaded on the internet, postings on social media do not correspond to reality, and rely on smartphone; (2) The connotative meaning of the "Bukan Main" version of A Mild's cigarette advertising message is about the lifestyle of the urban community that has been criticized. An urban setting that has progress and modernization of infrastructure is connoted as the mindset of an urban community that is also advanced. Hanging out and taking photos of food connotes social status, actions in cyberspace are not in accordance with reality connotes self-image, jumping in line is connoted as high life competition, and in scene 5 it connotes that urban communities are dependent on technology; (3) The myth of the message displayed by A Mild's version of “Not Main” is a myth about the opinion of urban communities that urban people have a more advanced way of thinking than rural communities, are familiar with technology, exist and are individualistic.Keywords:  Representation, Semiotic, Advertisement, Cigarette, Urban People
EFEKTIVITAS KOMUNIKASI AKUN TIKTOK @BUIRAMIRA SEBAGAI MEDIA EDUKASI AKADEMIK MAHASISWA UNIVERSITAS RIAU Tika Isma Hamida; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Tiktok is one type of social media that is not only effective for communicating, but also effectively used as an educational medium. One of the users using Tiktok as an educational medium is the tiktok account @buiramira, where the @buiramira tiktok account contains content about tips for dealing with college problems. This research uses a quantitative approach with descriptive type. The data in this study were obtained from questionnaires distributed online (google form). The population in this study were 29,470 Riau University students as of May 13, 2022. Then using the unknown populations formula, 135 samples were obtained. Furthermore, the sampling technique used in this study is accidental sampling. The results of this study indicate that the measurement of the communication effectiveness scale of the @buiramira tiktok account as an educational medium is obtained by an average of 3.53. This value is obtained from the calculation of the communication effectiveness variable according to Cutlip which consists of seven measurement indicators, namely the Credibility indicator with a value of 3.57 and is included in the very effective scale, Context (context) with a value of 3.59 and is included in the very effective scale. , Content (content) with a value of 3.54 and included in the very effective scale, Clarity (clarity) with a value of 3.50 and included in the very effective scale, Continuity and Consistency (Continuity and Consistency) with a value of 3.44 and included in the scale very effective, Channel (Channel) with a value of 3.62 and included in the very effective scale, Capability of The Audience (Capabilities or Audience Ability) with a value of 3.51 and included in the very effective scale. Keywords : Communication Effectivity, Education, Tiktok
PERSEPSI MASYARKAT TERKAIT VAKSINASI VIRUS COVID-19 DI KOTA PERAWANG KECAMATAN TUALANG KABUPATEN SIAK Pioni Auzella Wahyuni; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Corona Virus Disease 2019 or commonly abbreviated as COVID-19 is an infectious disease caused by SARS-CoV-2, a type of corona virus. People with COVID-19 may experience fever, dry cough, and difficulty breathing.With this COVID-19 vaccine, of course, this is good news for people in all parts of the world, especially in the Perawang community, Tualang District, Siak Regency. However, not all people directly accept and want to be vaccinated, not a few people are still doubtful about the vaccine and tend to reject it because there are still many of them who do not understand well about this COVID-19 vaccine.This study uses descriptive qualitative research methods with purposive techniques where the informants consist of 8 people from Perawang community, Tualang District, Siak Regency, including 2 people with high education, 4 general public, and 2 community leaders. Collecting data using unstructured interview techniques, non-participant observation and documentation. The data analysis technique used the Miles and Hubermann interactive data model by validating the data using the participation extension and triangulation techniques.Keywords: Perception-vaccine-Covid19-Siak
INTEGRATED MARKETING COMMUNICATION VIERA OLEH-OLEH DALAM MEMPERTAHANKAN BRAND AWARENESS Windy Aulia Asshafa; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT Viera Souvenirs is a typical Riau Malay souvenir shop located in Pekanbaru City and has been established since 2015. Good business prospects in the field of selling souvenirs typical of Pekanbaru City have certainly caused many similar competitors to emerge. So that makes Viera Souvenirs continue to be aggressive in carrying out marketing communication activities. Viera Souvenirs communicates Viera Souvenir products and stores to the public by carrying out a series of marketing communication activities by applying the concept of Integrated Marketing Communication (IMC). The purpose of this study was to find out the implementation and form of integration of IMC elements carried out by Viera Souvenir in maintaining brand awareness in the people of Pekanbaru. This study uses a qualitative method. This research was conducted at the Viera Souvenir Shop on Jl. Melati No.2, Simpang Baru, Kec. Tampan, Pekanbaru City. The selection of informants was carried out using a purposive technique. Using data collection techniques through observation, interviews, and documentation. Meanwhile, to test the validity of the data, researchers used extended participation and triangulation. The results of this study are in maintaining brand awareness of Viera Souvenirs in the people of Pekanbaru city, Viera Souvenirs uses five elements of IMC namely advertising, sales promotion, personal selling, sponsorship and social media marketing. While the form of integration carried out is the divisional unit in Viera Souvenirs to operate the Viera Souvenirs marketing communication program and other forms of integration are from messages such as logos, images, and product specifications of Viera Souvenirs which are designed in shades of yellow according to the company concept. Overall, the IMC carried out by Viera Souvenir can be said to be quite good. Which is brand Awareness that is maintained in Pekanbaru society today up to the level of brand recognition. Which people can describe the specifications of Viera Souvenirs.
SELF DISCLOSURE PENGGUNA INSTAGRAM STORIES OLEH GENERASI Z DI KOTA PADANG Akhsanul Pikri; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT The use of social media, especially Instagram stories among Generation Z is to expand relationships in cyberspace without any limitations. They also do not have any obstacles in the virtual world because their lives can be very different between the real world and the virtual world. The act of self-disclosure through Instagram Stories is done by uploading photos, videos, and in the form of text. This study aims to find out how the form of self-disclosure through the aspects of selfdisclosure of Generation Z in Padang City through Instagram Stories. This study uses the theory of self-disclosure (Johari Window). This study uses a type of qualitative research with a phenomenological approach. The subject of this research is Generation Z in Padang City, then the researcher selects the informants according to the criteria of the informants to be studied. The informants in this study were six informants. Data collection techniques using observation, interviews, and documentation. Based on the results regarding self-disclosure, it can be concluded that the self-disclosure carried out by Generation Z in Padang City through Instagram stories which are included in Johari's three windows are open areas, blind areas, and hidden areas. Self-disclosure means disclosing, informing, and sharing moments or information with others, both private and public. There are two impacts that Generation Z gets in carrying out self-disclosure through Instagram Stories, namely positive and negative impacts and there are four goals of Generation Z in Padang City to carry out self-disclosure, namely, to express themselves, motivate others, show off, and share information. The tendency of their goal of selfdisclosure is to express themselves. Self-disclosure by Generation Z in Padang City through Instagram Stories is mostly done in a hidden form. Researchers found that the informants studied did not openly self-disclosure, they were wiser in expressing themselves and filtered and sorted out first which ones were good to upload or share and which ones deserved to be uploaded in their Instagram stories. Keywords: Self Disclosure, Media Social, Z Generation
Manajemen Produksi Program Televisi Berbasis Streaming Pada PT. Centro Riau Mediatama (CERIA TV) Pekanbaru Moh Agung Wibowo; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of local broadcasting media in Indonesia continues to progress alongside technological and information advancements. Local television stations, including Ceria TV, play an important role in the Indonesian television industry by offering unique and diverse program offerings. However, they also face fierce competition from national television stations, which have advantages in terms of capital, equipment, human resources, and societal presence.This research aims to study the pre-production, production, and post-production processes of streaming television programs at Ceria TV Pekanbaru. An interpretative approach is employed, focusing on a deep understanding of human experiences and the social construction of reality. The research findings indicate significant differences between live streaming production and conventional television production. The main differences lie in the stages of pre-production, production, and post-production.During the pre-production stage, the determination of themes, selection of sources, and preparation for live streaming are carried out. Challenges faced include difficulties in finding suitable schedules with sources and budget constraints.Subsequently, the production stage encompasses preparations for capturing footage and the actual filming process. Special equipment such as stable internet connections and appropriate broadcasting channels are required for live streaming production. Flexibility in the duration of the broadcasts becomes an advantage, but challenges such as unstable internet connections and adequate power supply also need to be considered.Once the production stage is completed, it is followed by the post-production stage, which involves tasks such as equipment setup and program evaluation. Unlike conventional television, live streaming broadcasts do not require editing processes as the content is aired directly. Common challenges include equipment adjustments, especially for outdoor programs. This research provides an understanding of the pre-production, production, and post-production processes of streaming television programs at Ceria TV. Despite the differences from conventional television, Ceria TV successfully manages its streaming production broadcasts. The study also offers insights into how local television can confront the challenges of competition in the evolving broadcasting industry.
KORELASI PAPARAN IKLAN ROKOK DAN SPONSORSHIP TERHADAP PENINGKATAN PREVALENSI PERILAKU MEROKOK REMAJA DI KOTA PADANG Muhammad Ath Thaariq; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Adolescent smoking behaviour is currently experiencing a drastic increase. Data shows that West Sumatra is one of the cities that has the highest number of teenage smokers, where this study aims to determine the relationship between exposure to cigarette advertising and cigarette sponsorship on the prevalence of adolescent smoking behaviour in Padang City with 5 schools being the object of research which happened to have been given counseling on the dangers of smoking from the surrounding health centre. This study used quantitative methods with a cross sectional approach. Data analysis used univariate analysis, bivariate with chi-square test and smoking prevalence and multivariate and validity and reliability tests to see the feasibility of the data. The results of the study there is a picture of exposure to advertising resulting in adolescents smoking as many as 58 students and cigarette sponsorship 80% of students support. As well as the correlation between exposure to cigarette advertising on adolescent smoking behaviour in Padang City with a p value of 0.000 (OR 3.086 (1.477-4.476), 4.631 (1.761-6.397), 5.690 (3.949-8.596)) and cigarette sponsorship with (OR 4.250 (1.674-10.787) and 1.619 (1.199-2.186)). While based on multivariate results with a POR value of 3.956 there is an influence of exposure to cigarette advertising on adolescent smoking behaviour. Keywords: cigarette advertising exposure, sponsorship and prevalence of adolescent smoking behaviour
STRATEGI KOMUNIKASI DINAS PARIWISATA DAN KEBUDAYAAN DALAM MEMPROMOSIKAN DESTINASI WISATA DI KABUPATEN ROKAN HULU Dwiki Bolantara; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The communication strategy that has been implemented by the Tourism and Culture Office of Rokan Hulu Regency in promoting tourist destinations in Rokan Hulu Regency has not implemented optimally. This can be seen from the many tourist destinations, there are only four tourist objects that can attract many tourist to visit and contribute to lacal revenue. To see the communication strategy that has been carried out, the purpose of this study was to identify and analyze the strategy of the Tourism and Culture Office of Rokan Hulu Regency in installing communicators, messages, media and targets to promote tourist destinations in Rokan Hulu Regency. The research method used is qualitative with a descriptive approach. The informants in this study came from two elements, namely local government and tourists. The selection of informants used a purposive technique with the criteria of informants being people who know best about the implementation of strategic communication in promoting tourist destinations in Rokan Hulu Regency and people who have known and visited tourist destinations in Rokan Hulu Regency. Data collection was carried out by means of observation, interviews and documentation. The results of the study indicate that strategic communication carried out by the Tourism and Culture Departement of Rokan Hulu Regency in promoting tourist destinations has not gone well. The appointment of Bujang and Dara Rokan Hulu as brand ambassadors in promoting tourist destinations has not been fully able to lift the very many tourist destinations in Rokan Hulu Regency. The message strategy implemented has been going well, it's just that the content of the messages conveyed is not good yet, because there is still a lack of information provided regarding other supported tours. The media selection strategy used is appropriate, but the management of social media as a promotional medium is not good, so that many of the target groups do not choose social media as promotional media. The strategy in setting targets is also considered appropriate, namely by making observations and developments based on data on tourist visits. Keywords: strategy, communication, tourist destinations
STRATEGI KOMUNIKASI PT. BANK RIAU KEPRI SYARIAH CABANG PEMBANTU PETAPAHAN DALAM MENSOSIALISASIKAN PERUBAHAN BANK UMUM KONVESIONAL KE BANK UMUM SYARIAH Moehammad Afrinaldi Saputera Saputera; Ringgo Eldapi Yozani
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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ABSTRACT In 2022 PT Bank Pembangunan Daerah Riau Kepri successfully converted to BRK Syariah. Due to the lack of understanding of sharia banking among customers and prospective customers at the Petapahan sub-branch, PT. Bank Riau Kepri Syariah Petapahan Sub-Branch took steps, namely by conducting door to door outreach which was carried out from Monday – Friday every day. This research aims to find out how BRK Syariah Petapahan's communication strategy is in socializing changes from conventional commercial banks to sharia commercial banks. This study uses qualitative research methods with the presentation of descriptive analysis by describing the subject and research object based on the facts that appear. The research location chosen by the author is on Jl. Raya Petapahan, Tapung Kampang, Petapahan, Kec, Tapung, Kampar Regency. Data collection techniques in the form of observation, interviews, documentation. For the technique of checking the validity of the data using triangulation. The results of this study are the strategy for selecting communicators for all employees of the Riau Kepri Syariah bank, Petapahan sub-branch. The strategy for processing communication messages carried out by Bank Riau Kepri Syariah, Petapahan sub-branch, has several core message points, the first is related to the conversion carried out, the second is the concept of Islamic banking, the third is the contract used in Islamic banking, and the last is about Islamic products. The media selection strategy used by Instagram and WhatsApp. The strategy for determining the target of communication is for all the people of Petapahan, civil servants and private employees, DIKPORA and DINKES to work together so that the information provided is wider. Keywords : Communications Strategy, PT.Bank Riau Kepri Syariah, Socialization, Conventional Commercial Banks, Sharia Commercial Bank
Co-Authors Abd. Rauf Akhsanul Pikri Dwiki Bolantara Moehammad Afrinaldi Saputera Saputera Moh Agung Wibowo Muhammad Ath Thaariq Pioni Auzella Wahyuni Tika Isma Hamida Windy Aulia Asshafa