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This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA) Economic: Journal Economic and Business
Patria Supriyoso
Stie Stembi-Bandung Business School
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Studi Kelayakan Bisnis Kafe Excelso Kedai Kopi Asal Indonesia Dede Supriadi; Patria Supriyoso
Jurnal Multidisiplin Madani Vol. 2 No. 8 (2022): August 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i8.1078

Abstract

Penelitian ini untuk Mengetahui Kelayakan dari Kafe Excelso Kedai Kopi asli asal Indonesia Dengan Beberapa Yang diteliti salah satunya Aspek Decoupling dan Swot, Manajemen Bisnis dan Pemasaran, dengan berbagai inovasi yang ada dari segi pemasaran Bauran pemasaran (marketing mix) Pembedaan (differentiation) Penjulan (selling) dan beberapa Strategi Pemasaran seperti Segmentasi pasar (segmentation) Penetapan pasar sasaran (targeting) Penetapan produk
Positioning Strategy for Excelso Coffee Buyers At Mayfair Bandung Patria Supriyoso; Dede Supriadi
Economic: Journal Economic and Business Vol. 1 No. 1 (2022): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v1i1.245

Abstract

The activity of drinking coffee is only intended to relieve drowsiness, but has also become part of a modern lifestyle, changes in culture, environment and technology make coffee not only considered as an ordinary drink, but has become an icon of self-identity and a symbol of socialization. . In addition, the majority of Indonesian people are coffee fans. Excelso comes with a coffee cafe where executives and professionals hang out with segmentation, targeting and positioning, bringing hangout places and places designed to be as comfortable as possible so that they feel at home in Excleso cafe, with drinks and food that are all coffee. In addition, Excelso's innovation is the presence of coffee from all over Indonesia with various flavors and coffee grounds with packaging that can be brewed at home as well as services and a comfortable place for Excelso buyers so that they can promote to their colleagues and friends to come to the Excelso cafe.
Co-Authors Dede Supriadi Dede Supriadi