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All Journal Jurnal Multidisiplin Madani (MUDIMA) Optimal: Jurnal Ekonomi dan Manajemen
Intan Rike Febriyanti
Institut Manajemen Wiyata Indonesia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Journal : Optimal: Jurnal Ekonomi dan Manajemen

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Analisis Kepuasan Pelanggan di Apotek Bunda Cikembar Nida Salma Fahriani; Intan Rike Febriyanti
Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen
Publisher : Amik Veteran Porwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.035 KB) | DOI: 10.55606/optimal.v2i3.431

Abstract

Apotek Bunda operates in a crowded environment or is in a supermarket area. This pharmacy has been established since 2016. This study aims to determine customer satisfaction when shopping at Apotek Bunda. The approach used in this research is qualitative-descriptive. Data collection techniques were carried out through interviews with seven informants who were regular customers or had shopped more than ten times at this pharmacy. The interview questions asked are about seven indicators of customer satisfaction. The results showed that of the seven indicators of customer satisfaction, only three indicators were met, namely product, price, and location. Meanwhile, promotion indicators, employee services, facilities, and atmosphere still need to be improved.
Co-Authors Nida Salma Fahriani Riski Putri Anjayani