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All Journal Jurnal Multidisiplin Madani (MUDIMA) Marketgram Journal
Riski Putri Anjayani
Institut Manajemen Wiyata Indonesia
Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Strategi Bauran Pemasaran untuk Meningkatkan Volume Penjualan (Studi Pada UMKM YJS Sukabumi) Riski Putri Anjayani; Intan Rike Febriyanti
Jurnal Multidisiplin Madani Vol. 2 No. 9 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i9.1175

Abstract

UMKM (Usaha Mikro Kecil dan Menengah) mempunyai peranan penting dan strategis dalam pertumbuhan ekonomi, maka perlu adanya strategi untuk meningkatkan volume penjualan UMKM. Bauran pemasaran merupakan strategi pemasaran yang menekankan pada berbagai faktor yang dikenal dengan istilah 4P (product, price, place, promotion). Penelitian ini bertujuan mengetahui apakah strategi pemasaran di UMKM YJS dapat meningkatkan jumlah penjualan produknya. Metode penelitian yang digunakan yaitu metode kualitatif yang bersifat deskriptif untuk menyelidiki keadaan, kondisi secara sistematis, faktual dan akurat, sehingga dapat disimpulkan bahwa strategi bauran pemasaran yang diterapkan dapat meningkatkan jumlah penjualan UMKM YJS Sukabumi.
PENGARUH EKUITAS MEREK TERHADAP KINERJA PASAR rosa rosdiana; Nida Salma Fariani; Riski Putri Anjayani; , Shinta Nurliawan Sari
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (289.872 KB)

Abstract

Brand equity refers to an added value contained in a product or service being marketed. This is of course the reason consumers buy or use products from these brands. In addition, companies are also marked to be able to increase their company value, which of course has a positive impact on the long-term success of their company. Therefore, many companies prioritize and prioritize brand equity to maximize market performance. Market performance is defined as an indicator that shows the extent to which a company can maximize the value of shares of companies that have sold in a market capital. This study aims to analyze and understand the effect of equity on market performance with the method of literature study or known as a literature review data sources derived from previous research studies that have relevance and relevance to this research topic. Research results and analysis of various previous literatures show that brand equity has a significant effect on market performance.
Co-Authors , Shinta Nurliawan Sari Intan Rike Febriyanti Nida Salma Fariani rosa rosdiana