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This Author published in this journals
All Journal Jurnal Multidisiplin Madani (MUDIMA) International Journal of Asian Business and Management (IJABM) International Journal of Integrative Research (IJIR)
Hardianawati
Institut Bisnis dan Multimedia Asmi Jakarta
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Social Sciences

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Harga, Kualitas Pelayanan, dan Kepuasan Konsumen terhadap Minat Beli Pulsa Secara Cashless di Tengah Pandemi Yessy Adittiya Lestari; Hardianawati; Siti Aisyah
Jurnal Multidisiplin Madani Vol. 2 No. 10 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/mudima.v2i10.1452

Abstract

Penelitian ini bertujuan untuk mengetahui Harga, Kualitas Pelayanan, dan Kepuasan Konsumen terhadap Minat Beli Pulsa Secara Cashless di Tengah Pandemi. Indikator pada variabel harga yaitu keterjangkauan harga, kesesuaian harga dengan kualitas produk, daya saing harga, dan kesesuaian harga dengan manfaat. Indikator pada variabel kualitas pelayanan yaitu reliabilitas (reliability), responsif (responsiveness), kepastian/jaminan (assurance), empati (empathy), dan nyata (tangibles). Indikator pada variabel kepuasan konsumen yaitu barang dan jasa berkualitas produk berkualitas baik dan layanan prima, relationship marketing upaya menjalin relasi jangka panjang dengan para pelanggan, dan program promosi loyalitas memberikan semacam penghargaan kepada pelanggan. Sedangkan indikator pada variabel minat beli yaitu attention, interest, desire, dan action. Populasi dalam penelitian ini yaitu Customer Yessy Cell berjumlah 40 orang. Teknik sampel menurut teori Roscoe dalam Sugiyono, untuk penelitian dengan analisis multivariate (korelasi atau regresi berganda misalnya) jumlah anggota sampel minimal 10 kali dari jumlah variabel yang diteliti. Metode analisis data yang digunakan adalah uji validitas, uji reliabilitas, uji koefisien determinasi (R2), dan uji korelasi pearson. Hipotesis yang digunakan ialah uji t dan uji f. Hasil penelitian menunjukkan harga terhadap minat beli terdapat pengaruh signifikan, kualitas pelayanan terhadap minat beli tidak berpengaruh signifikan, kepuasan konsumen terdapat pengaruh signifikan. Sedangkan harga, kualitas pelayanan, dan kepuasan konsumen tidak berpengaruh signifikan terhadap minat beli. Kesimpulan pada penelitian ini menunjukkan korelasi pearson antara harga, kualitas pelayanan, dan kepuasan terhadap minat beli dengan tingkat korelasi kuat dan korelasi sempurna.
Analysis of Product Quality and Price, on Interest in Buying Wardah Cosmetics in Tiktok Shop Hardianawati; Asmulyati Azhar
International Journal of Asian Business and Management Vol. 2 No. 3 (2023): June, 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijabm.v2i3.4000

Abstract

This study aims to determine the effect of product quality and price on the intention to buy Wardah cosmetic products. The sample in this study were 40 respondents. Data obtained by interview in the form of a questionnaire. Data analysis techniques in this study used quantitative analysis in the form of validity tests, reliability tests, coefficient of determination or R-square, compatibility tests through the F test, and t tests to find out whether it was significant or not. The results of this study are in accordance with the T test of product quality variable comparison of the value of T count 0.018 > t table = 2.030, so there is no significant effect on purchase intention. Price has a substantial impact on customers' propensity to purchase wardah cosmetic products from E-Commerce TikTok Shops, as shown by the calculated T value comparison of 2.886 > ttable = 2.030
Feasibility Analysis of Laying Chicken Breedering Businesses in Marketing, Financial and Environmental Aspects Hardianawati
International Journal of Integrative Research Vol. 1 No. 9 (2023): September 2023
Publisher : MultiTech Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59890/ijir.v1i9.410

Abstract

This type of research is qualitative research. The method used in this research is a combination of qualitative methods on marketing and environmental aspects and then quantitative methods on financial aspects. The qualitative research method is an interview process regarding the understanding of a matter to obtain data, information, texts of the views of respondents using various methodologies on a problem. The quantitative method is data retrieval based on the numerical calculation data collected and then added up. This study aims to obtain data and information as well as responses when the research is taking place with what is in the field. This writing method uses a centralized interview method by obtaining information by means of face-to-face or online question and answer between the researcher (as an interviewer with or without using an interview guide) and the subject under study and using observation or direct observation by looking at the cage situation, marketing and his finances. The results of the study show that (1) based on the marketing aspect, looking at the market, demand conditions are stable and continue to increase every year due to the egg sales strategy so that this business is feasible to run for 3 years. (2) based on the financial aspect, it can be seen that from 2020-2023 it has increased even though the number of chickens has decreased because the cost of buying seeds was not calculated in 2021, while in 2023 there was an addition of seeds so that it can be seen that profits have increased from 2020-2021. (3) based on environmental aspects it is very conducive, it is kept clean and healthy, so there are no problems in the environment because it has been anticipated by the farm so it is feasible to run. The conclusion of the study shows that marketing, financial and environmental aspects in the feasibility analysis of a small-scale laying hen business are feasible to run because they have fulfilled all the aspects carried out.
Co-Authors Asmulyati Azhar Siti Aisyah Yessy Adittiya Lestari