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All Journal Indonesian Journal of Business Analytics (IJBA)
Ajayi Olalekan Ezekiel
Kwara State University Malete
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Matic Exploratory of Content Marketing for the Fourth Industrial Revolution Ajayi Olalekan Ezekiel
Indonesian Journal of Business Analytics Vol. 2 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v2i2.1007

Abstract

The marketing world is a dynamic and constantly changing environment that never stagnates. The fourth industrial revolution refers to a set of new technologies that are integrating the physical, digital, and biological worlds, affecting all disciplines, economies, and sectors, and even questioning what it is to be human. The purpose of this paper is to investigate and analyzed, how important is a content marketing strategy to the customers in the era of the fourth industrial revolution. The presented paper consists of three parts, the first part of the paper focuses on theoretical aspects of content marketing. The second part focuses on methods of data collection that are needed to perform analysis. This research work makes use of secondary data. Relevant data for this study was collected from already published/online materials, articles, Newspapers, journals, archives, web postings as well as editorials. The method of analysis that was employed in this study is systematic qualitative content analysis. The result of this paper is a comprehensive overview of thematic exploratory content marketing strategy that can be used to influence user interests in the global market and how important is communication with customers.
Revolutionizing Courier Services: The Holistic Impact of Digital Marketing Strategies on Fast Delivery in Nigeria Ajayi Olalekan Ezekiel; Adeyeye Charles Tolulope; Salau Alhaji Abdulazeez; Kamoru Lanre Akanbi; Philips Olugbenga; Adebayo
Indonesian Journal of Business Analytics Vol. 4 No. 3 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v4i3.9906

Abstract

The study examines the holistic impact of digital marketing strategies on fast delivery in Nigeria. A descriptive survey research design was utilized and a sample size of one hundred and forty-four was used. Data was analyzed using descriptive and inferential statistics with the help of the IBM-SPSS version 27. The result found that content marketing significantly and independently predicts fast courier services (β = .61, t = 9.12, p<.05). The result also found that search engine optimization significantly and independently predicts fast courier services (β = .48, t = 6.58, p<.05). The result also found that email marketing significantly and independently predicts fast courier services (β = .17, t = 2.09, p<.05). Finally, there was significant joint prediction of content marketing, search engine optimization and email marketing on job performance F (3,140) = 32.44, R2 = 0.41; p<.05). These results demonstrate how technological advancements and digital marketing has potentially and completely transform courier services and fast delivery of courier services in Nigeria, providing numerous chances for companies to improve their delivery capacities and clientele. In the context of fast delivery services of courier service in Nigeria, the paper work out the impact of new technology on the transformative potential of digital marketing strategies through the technological innovations
Co-Authors Adebayo Adeyeye Charles Tolulope Kamoru Lanre Akanbi Philips Olugbenga Salau Alhaji Abdulazeez