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All Journal Jurnal Nuansa Akademik: Jurnal Pembangunan Masyarakat
Hariyatna Syaeful Umam
Universitas Islam Bandung Indonesia
Religion Civil Engineering, Building, Construction & Architecture Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Strategi Optimalisasi Smart Economy Dalam Peningkatan Daya Saing UMKM Di Kota Bandung Hariyatna Syaeful Umam; Ade Yunita Mafruhat
Nuansa Akademik: Jurnal Pembangunan Masyarakat Vol 7 No 2 (2022)
Publisher : Lembaga Dakwah dan Pembangunan Masyarakat Universitas Cokroaminoto Yogyakarta (LDPM UCY)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jnajpm.v7i2.1317

Abstract

The purpose of this study is to analyze how to optimize the smart economy in empowering MSMEs in order to increase MSMEs competitiveness in the city of Bandung. The type of research used is descriptive research with a qualitative approach. The results of this study, the Bandung City government already has a strategy in optimizing the smart economy in empowering MSMEs, it is well seen that there are many actors who have taken part in the implementation of the smart economy program. Through a SWOT analysis, quadrant I shows the position of the MSMEs optimization strategy and the S-O strategy position is used, namely utilizing the image of the City of Bandung as a city with smart economy and government support to increase the competitiveness of MSMEs.
Co-Authors Ade Yunita Mafruhat