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All Journal Gadjah Mada International Journal of Business
Phat Tan Khuu
University of Greenwich, Vietnam
Economics, Econometrics & Finance

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Journal : Gadjah Mada International Journal of Business

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Panic Purchasing: Food Hoarding in a City under Lockdown during the COVID-19 Pandemic Nhan Thi Thanh Nguyen; Cuong Quoc Nguyen; Phat Tan Khuu; Kha Dao Huy Nguyen
Gadjah Mada International Journal of Business Vol 24, No 3 (2022): September-December 2022
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.70065

Abstract

This research aimed to investigate the determinants of panic purchasing to hoard food in Ho Chi Minh City during the lockdown caused by the COVID-19 pandemic. Pragmatism and the deduction approach were used for the research. During the lockdown period in Ho Chi Minh City, the purposive sampling technique was the first method used to reach the population that needed to be measured. Then, simple sampling was the second technique to collect data in the city in July and August 2021. Data were collected from 584 participants—higher than the required minimum sample size—who fulfilled the essential criteria to be included in the sample’s population. Multi-quantitative methods, including descriptive statistics, reliability tests for items, exploratory factor analysis, and linear regression analysis, were used to analyze the data obtained. The main findings are that perceived scarcity, susceptibility, severity, cues to action, and self-efficacy impacted panic purchasing to hoard foods. The results of this study are compared to the literature review in order to discuss panic buying behaviour, and recommendations are offered to policymakers and researchers in the future.
Co-Authors Cuong Quoc Nguyen Kha Dao Huy Nguyen Nhan Thi Thanh Nguyen