Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Maharani Ayuning Tyas
Prodi D3 Komunikasi Massa, Politeknik Indonusa Surakarta, Surakarta
Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN ONLINE JASAPINDAH.ID BERBASIS INTEGRATED MARKETING COMMUNICATION (IMC) Maharani Ayuning Tyas; Amanah Rakhim Syahida
Jurnal Ilmu Komunikasi Balayudha Vol. 2 No. 1 (2022): Jurnal Ilmu Komunikasi Balayudha (JIKOBA)
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jikoba.v2i1.377

Abstract

This study uses mediamorphosis theory and marketing communication to explain how Jasapindah.id's marketing communication strategy is in marketing through online media. This research method is descriptive qualitative with triangulation data collection which includes interviews, observations and literature. This study uses three sources, namely Supervisor, Business and Development Manager, and digital marketing staff of Jasagerak.id as key informants to obtain primary data. After the primary data is found, then it is analyzed using the elements of Integrated Marketing Communication (IMC).The results of this study indicate that Jasapindah.id is active in implementing marketing communication strategies through online media. The marketing strategy using the Integrated Marketing Communication (IMC) strategy is carried out as a step in business development. This is a strategy to increase the number of website visitors and build brand awareness as an effort to increase turnover from Jasapindah.id.
Co-Authors Amanah Rakhim Syahida