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All Journal Abdimisi
Ruruh Dyatmiko
Universitas Pamulang, Tangerang Selatan
Humanities Economics, Econometrics & Finance Environmental Science Social Sciences Other

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Strategi Pemasaran Digital dalam Meningkatkan Pendapatan Pabrik Tahu di Kelurahan Bambu Apus Kecamatan Pamulang Kota Tangerang Selatan Silvia Sari; Rini Septiowati; Purwatiningsih Purwatiningsih; Widayat Widayat; Ruruh Dyatmiko
Abdimisi Vol 3, No 2 (2021): Abdimisi
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abms.v3i2.20567

Abstract

Community Service entitled Digital Marketing Strategy in Increasing Tofu Factory Income in Bambu Apus Village, Pamulang District, South Tangerang City aims to provide knowledge about marketing strategies both offline and digitally online marketing, especially e-commerce with the background of restrictions on social interaction and working rules from home due to the Covid-19 pandemic. The implementation of this Community Service is carried out using the lecture, tutorial and discussion methods. The target of this service is all members of workers, employees and business owners of tofu factories in Bambu Apus Village. The results of this PKM have proven that business actors can master the way of selling through e-commerce in order to increase their business income.
Co-Authors Purwatiningsih Purwatiningsih Rini Septiowati Silvia Sari Widayat Widayat