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Muh Akbar
Universitas Hasanuddin, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Health Professions Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary Other

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STRATEGY ANALYSIS OF GOPLAY PROMOTION ACTIVITIES THROUGH INSTAGRAM @GOPLAYINDONESIA IN ENCOURAGING CREATIVE INDUSTRIES IN INDONESIA Priskila Primaningrum Demmasapo; Muh Akbar; Alem Febri Sonni
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1751

Abstract

This study aims to (1) analyze the promotion strategy used by GoPlay Indonesia through @goplayindonesia, and (2) analyze promotional activities carried out by GoPlay Indonesia in encouraging creative industries in Indonesia. This research uses a qualitative approach. In this study, primary data was obtained directly from informants by conducting interviews with Edy Sulystio as CEO of GoPlay Indonesia, and Franky Kuncoro as one of the content creators with several achievements in events held by GoPlay. The data in this study were also obtained from live streaming carried out by GoPlay sourced from Sandy Colondam as Head of Content GoPlay and Martinus Faisal as Chief strategic officers GoPlay. Data collection techniques used interviews, observation of the GoPlay and Instagram applications GoPlay and activity documentation. Data analysis techniques are data collection, reduction, presentation and conclusion. The study results show that 1) GoPlay Indonesia's promotion strategy is in accordance with what Philip Kotler and Keller formulated: service promotion places more emphasis on building closeness and trust between the parties involved. Via instagram GoPlay consistently delivers various information about live creator content streaming and informing about events held by GoPlay for viewers. 2) Promotional activities carried out by GoPlay are making big events that involve several parties and can be enjoyed by the wider community, even those who are not viewers GoPlay though. This event shows that GoPlay supports content creators to continue working so that a live creative industry climate continues stream GoPlay. GoPlay encourages the creative industry in Indonesia and invites creators to create quality content and find their community.
Analisis Faktor Pendukung dan Penghambat Strategi Komunikasi GenPI Luwu Utara di Media Sosial Terhadap Peningkatan Jumlah Wisatawan Risdayanti Risdayanti; Muh Akbar; Muhammad Farid
Indonesia Berdaya Vol 5, No 3 (2024)
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2024878

Abstract

GenPI Luwu Utara memiliki potensi yang kuat dalam membangun identitasnya terhadap pengembangan serta promosi destinasi wisata yang menarik, dengan fokus pada keunikan budaya lokal, alam, atau kegiatan wisata yang spesifik dan bernilai. Memanfaatkan teknologi dan platform digital untuk memperluas jangkauan promosi. Dukungan dari pemerintah daerah, serta kerjasama dengan stakeholder lokal seperti pengelola objek wisata, hotel, restoran, dan lainnya, dapat memperkuat promosi dan fasilitas yang tersedia. Kurangnya kesadaran masyarakat lokal tentang pentingnya pariwisata berkelanjutan, serta pendidikan tentang cara memanfaatkan media sosial secara efektif untuk promosi pariwisata, juga dapat menjadi penghambat. Perubahan tren dalam perilaku konsumen dan teknologi baru yang berkembang pesat memerlukan adaptasi terus-menerus dalam strategi komunikasi. Dalam penelitian ini menggunakan metode kualitatif melalui wawancara mendalam terhadap pengurus Genpi. GenPI Luwu Utara dapat mengidentifikasi kekuatan dan potensi penghambat dalam strategi komunikasi mereka di media sosial. Langkah-langkah yang tepat dalam mengatasi hambatan dan memanfaatkan pendukung dapat membantu meningkatkan jumlah wisatawan yang berkunjung, serta mempromosikan keindahan dan keunikannya sebagai destinasi wisata.
Co-Authors Alem Febri Sonni Muhammad Farid Priskila Primaningrum Demmasapo Risdayanti Risdayanti