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All Journal Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Jawa Dwipa Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Ni Gusti Ayu Ketut Kurniasari
Universitas Budi Luhur
Religion Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences Other

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Brand Awareness Kampung Bali Di Kota Bekasi Ni Gusti Ayu Ketut Kurniasari; Doddy Wihardi; Geri Suratno
Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Vol 4 No 2 (2022)
Publisher : Program Studi Magister S2 Ilmu Komunikasi Hindu Institut Agama Hindu Negeri Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/sadharananikarana.v4i2.748

Abstract

The Kampung Bali in Bekasi City has now begun to be known for its characteristics and ornaments as well as a building style that is very thick with Balinese nuances. That is why, now Kampung Bali has begun to be visited by many local officials and journalists from online media and television to see firsthand the sustainable Balinese culture in Kampung Bali. This study suggests how the brand awareness efforts of Kampung Bali in Bekasi City are. This study uses a qualitative approach with a qualitative descriptive method. As the informants of this research are the residents who manage from the village of Bali. The results in this study suggest three things, namely where in an effort to establish brand awareness of Kampung Bali in Bekasi City through the preservation of Balinese culture which is carried out in daily activities. Furthermore, Kampung Bali also received support from the government in the form of a statement and also legality that explained that Kampung Bali was a tourist destination. The next thing to do is to use digital media in building brand awareness of Kampung Bali in Bekasi City.
THE MEANING OF POLITICIAN BALINESE HINDU WOMENS AS SYMBOL OF SRIKANDI POLITIC IN BALI PROVINCE Ni Gusti Ayu Ketut Kurniasari
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 1 No 1 (2022): Samvada Mei 2022
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (224.611 KB) | DOI: 10.53977/jsv.v1i1.610

Abstract

This study looks at about meanings women Hindu Bali as a symbol of political a Srikandi , where in the research also linked about patrilineal culture that is in Bali province and domination patriaki system to this system political in Bali. As the basis for philosophical in this research was a Srikandi figures which is in the story of Mahabharata as one of referral basic in the teachings of Hindu believed by the majority of the community in Bali. A method of observation was used in the study directly and interview with Hindu women politicians who are in the province of Bali. As a result in this research was a heroine who had a knight brave and full of strategy is the main condition of being a female politician Hindu Bali. Patrilineal culture in effect in Bali province patriakis system and political stage in Bal, producing its own purport to female politicians Hindu Bali must have proper political strategy ability as well as the ability to communicate very flexible.
PEMAKNAAN IDENTITAS DIRI PEREMPUAN HINDU BALI SEBAGAI PENUNTAS KARMA Ni Gusti Ayu Ketut Kurniasari
Jawa Dwipa Vol. 4 No. 1 (2023)
Publisher : Lembaga Penerbit Sekolah Tinggi Hindu Dharma Klaten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54714/jd.v4i1.63

Abstract

Pemahaman diri terkait karma yang dimiliki oleh perempuan Hindu Bali menjadi identitas kuat dalam membangun kesadaran disaat berfikir, berkata dan berperilaku. Hal tersebut juga yang menarik perhatian peneliti dalam mengamati identitas diri yang dimiliki oleh para perempuan Hindu Bali sebagai penuntas karma. Penelitian ini menggunakan teori identitas yang dikemukakan oleh Michael Hecht dan kolega. Cakupan teori identitas begitu luas, namun dalam penelitian ini akan memfokuskan pada dimensi-dimensi yang melekat pada identitas tersebut yang meliputi perasaan, pemikiran, tindakan serta transenden. Penelitian ini menggunakan paradigma konstruktivis serta metode fenomenologi. Sebagai teknik pengumpulan data dilakukan dengan wawancara yang mendalam serta observasi dan studi pustaka. Sebagai informan dalam penelitian ini adalah perempuan Hindu Bali yang berdomisili di Bali yang memiliki peran penting didalam masyarakat dan memiliki latar belakang yang berbeda. Adapun hasil dari penelitian ini adalah karma bukan hanya menjadi fondasi penting dalam kehidupan perempuan Hindu Bali, namun juga sebagai kesadaran berkehidupan baik dalam rumah tangga maupun didalam lingkungan sosial. Karma juga menjadi tumpuan segala proses kehidupan para perempuan Hindu Bali. Sehingga ini menjadi komponen kuat sebagai identitas diri perempuan Hindu Bali.
Co-Authors Doddy Wihardi Suratno, Geri