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All Journal Jurnal Real Riset Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika (MANEKIN) BULLET : Jurnal Multidisiplin Ilmu International Journal Multidisciplinary Science
Aripin Ahmad
Universitas Lampung
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Social Sciences

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PENGARUH GAYA HIDUP BERBELANJA DAN KETERLIBATAN FASHION TERHADAP PERILAKU PEMBELIAN IMPULSIF DI BUTIK KORE THE LABEL BANDAR LAMPUNG Desty Gita Ramadhanty; Aripin Ahmad; Dwi Asri Siti A
Jurnal Real Riset Vol 4, No 3 (2022): Oktober 2022
Publisher : Jurnal Real Riset

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Abstract

Saat ini dunia fashion berkembang dan banyak trend yang memicu perkembangan fashion. Perkembangan fashion mempengaruhi perilaku pembelian tidak terencana. Fashion merupakan keutuhan dan kesenangan individu. Individu berpakaian mencerminkan karakter diri. Dengan demikian, peneliti memilih judul “Pengaruh Gaya Hidup Berbelanja (Shopping lifestyle) dan Keterlibatan Fashion (Fashion involment) terhadap Perilaku Pembelian Impulsif (Impulse buying) di Butik Kore The Label Bandar Lampung”. Peneliti  dengan tujuan mengetahui pengaruh dari gaya hidup berbelanja dan keterlibatan fashion terhadap perilaku pembelian impulsif di    Butik kore the label Bandar Lampung. Sampel menggunakan teknik purposive sampling dan metode non-probability. Sampel berjumlah 100 responden. Dengan menggunakan analisis regresi linear berganda. Hasil dari penelitian ini : (1) Gaya hidup berbelanja berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung. (2) Keterlibatan fashion berpengaruh positif signifikasi pada pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung dan (3) Gaya hidup berbelanja dan keterlibatan fashion berpengaruh positif signifikasi secara bersama-sama pada perilaku pembelian impulsif produk fashion konsumen Butik kore the label di Bandar Lampung.Kata Kunci : Berbelana, Fashion, Impulsif
Analisis Kesadaran Merek Terhadap Niat Beli Produk Sociolla Di Kota Bandar Lampung Syahrani Dewi Syamsurya; Aripin Ahmad
Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen Vol. 2 No. 2 (2023): April : Inisiatif: Jurnal Ekonomi, Akuntansi dan Manajemen
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/inisiatif.v2i2.803

Abstract

Persaingan usaha yang ketat menuntut perusahaan untuk mengelola bisnisnya agar mampu menciptakan produk yang memiliki identitas dan membedakan produk tersebut berbeda dengan produk lainnya yang disebut dengan merek serta menciptakan dan mempertahankan konsumen yang loyal dan salah satunya adalah melalui persaingan antar merek. Begitu juga Produk Sociolla merupakan brand e-commerce (retail) yang bergerak dibidang kecantikan. Sociolla memiliki identitas sebagai brand retail terbesar dan terlengkap yang khusus menjual produk kecantikan di Indonesia. Permasalahannya adalah Apakah kesadaran merek mempengaruhi niat beli konsumen Produk Sociolla di Kota Bandar Lampung. Metode penelitian dilakukan dengan jenis penelitian survei dengan tekhnik pengambilan sampel insidental sampling dengan jumlah sampel sebanyak seratus orang. Besarnya pengaruh kesadaran merek terhadap niat beli yaitu Koefisien Determinasi (R2) sebesar 61,10% sisanya 39,90% dipengaruhi oleh variabel-variabel lain diluar model. Secara parsial variabel pada Brand Recall (X2) merupakan variabel yang berpengaruh terbesar terhadap niat pembelian pada konsumen produk Sociolla, yaitu memiliki koefisien regresi sebesar 0,898. Hal ini sesuai dengan hasil analisis kuantitif yang menujukan bahwa variabel Brand Recall merupakan variabel paling berpengaruh terhadap niat pembelian produk Sociolla di Kota Bandar Lampung.
Analisis Kualitas Pelayanan Elektronik Terhadap Keputusan Berbelanja Online Pada E-Comerce Zalora Di Bandar Lampung Talitha Nahda Engrasia; Aripin Ahmad
JURNAL MANAJEMEN DAN BISNIS EKONOMI Vol. 1 No. 2 (2023): APRIL : JURNAL MANAJEMEN DAN BISNIS EKONOMI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.938 KB) | DOI: 10.54066/jmbe-itb.v1i2.195

Abstract

Keputusan pelanggan membeli merupakan faktor yang sangat menentukan dalam pemasaranuntuk kelansungan hidup perusahaan. Untuk itu perusahaan harus memberikan pelayanan yang baik kepada pelanggannya. Permasalahannya adalah terdapat pengaruh yang signifikan antara Kualitas Pelayanan Elektronik terhadap Keputusan Berbelanja Online pada E-Comerce Zalora di Bandar Lampung. Hasil regresi linear sederhana membuktikan kualitas pelayanan elektronik berpengaruh secara signifikan terhadap keputusan berbelanja online pada E-Comerce Zalora di Kota Bandar Lampung. Untuk meningkatkan keputusan berbelanja online pada E-Comerce Zalora, sebaiknya mengevaluasi pelayanan yang dilakukan oleh pelaksana manajemen Zalora terutama dari segi keamanan dan pengiriman barang sampai ke konsumen.
PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN BUNGA PAPAN “THUNDER FLORIST” DI BANDAR LAMPUNG Beny Rachman Hakim; Aripin Ahmad
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 3 (2023): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

Companies must know how consumers have to choose a brand and product quality in making purchases, well-known brands and good product quality make it easier for consumers to make decisions. For this reason, the problem is whether product quality and brand image affect the purchasing decision of Thunder Florist Flower Boards in Bandar Lampung. The aim of this research is to find out whether product quality and brand image affect purchasing decisions. The analysis used in this study is multiple linear regression analysis. The hypothesis proposed is the effect of product quality and brand image on purchasing decisions of Thunder Florist flower boards in Bandar Lampung. The significance value of F count is 0.000 which is smaller than the research Alpha of 5%, so Ho is rejected and Ha is accepted. Statistically, the overall independent variables (product quality and brand image) have a positive and significant effect on the decision to buy a Thunder Florist flower board in Bandar Lampung. The significance value of t calculated on the Product Quality variable is 0.000, which is less than the Alpha in the research of 5%. This means that Product Quality has a positive and significant influence on the Purchase Decision of Thunder Florist Flower Boards in Bandar Lampung. The significance value of t is calculated on the brand image variable of 0.000 which is smaller than the research Alpha of 5%. This means that Brand Image has a positive and significant influence on the Purchase Decision of Thunder Florist Flower Boards in Bandar Lampung.
Pengaruh Penggunaan Slogan Pada Iklan Terhadap Keputusan Pembelian Konsumen Teh Botol Sosro Dengan Mediasi Kesadaran Merek Yasmin Salsabilla; Aripin Ahmad; Dwi Asri Ambarwati
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 2 No. 4 (2023): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : POLITEKNIK PRATAMA PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v2i4.2594

Abstract

This research aims to determine "The Effect of Using Slogans in Advertisements on Consumer Purchasing Decisions for Sosro Bottle Tea Mediated by Brand Awareness". In this research there are three variables, namely, slogans in advertisements as the independent variable, purchasing decisions as the dependent variable, and brand awareness as the mediating variable. The research method used in this research is quantitative with a descriptive approach distributed to 100 respondents using a questionnaire distributed online with a Likert scale technique. Based on the problem formulation and discussion of research results, the following conclusions are obtained: (1) Slogans have a significant effect on brand awareness. (2) Slogans have a significant effect on purchasing decisions. (3) Brand awareness has a significant effect on purchasing decisions. (4) Slogans do not have a significant effect on purchasing decisions through brand awareness as a mediating variable.
Pengaruh Pemasaran Media Sosial Terhadap Niat Berlangganan : (Studi pada Pengakses Akun Instagram @spotifyid) Moch. Praba Chasa Dhana; Aripin Ahmad
Digital Bisnis: Jurnal Publikasi Ilmu Manajemen dan E-Commerce Vol. 2 No. 4 (2023): Desember : Digital Bisnis : Jurnal Publikasi Ilmu Manajemen dan E-Commerce
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/digital.v2i4.1766

Abstract

Spotify is a global company operating in the media sector. Spotify products are services streaming music subscription that offers thousands of songs and podcast. This research aims to review how social media marketing can influence the interest in subscribing from the Spotify Indonesia audience on Instagram. The results of this research will be used to evaluate and make recommendations for social media marketing strategies to increase subscription intentions in Spotify Indonesia on Instagram. Researchers conducted a quantitative survey of 120 respondents. The sample consists of respondents who have and can access an Instagram account, know Starbucks Indonesia and are over 18 years old. Data analysis uses Multiple Linear Regression Analysis and hypothesis testing uses the t-test processed with SPSS software ver. 26. From the results of testing the five hypotheses, it can be concluded that variable entertainment, interaction, word of mouth, and trend have a significant effect on subscription intentions. Meanwhile, variable customization does not have a significant effect on subscription intentions.
Pengaruh Dukungan Selebriti, Ulasan Pelanggan, Dan Pemasaran Viral Pada Media Sosial Tiktok Terhadap Keputusan Pembelian Produk Somethinc Di Provinsi Lampung Vinna Asadilla; Aripin Ahmad; Mudji Rachmat Ramelan
Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidikan dan Informatika Vol 2 No 1 : September (2023): Jurnal Manajemen, Ekonomi, Hukum, Kewirausahaan, Kesehatan, Pendidika
Publisher : Shofanah Media Berkah

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Abstract

The phenomenon of internet development today encourages every company to do online marketing through social media, one of which is TikTok. TikTok is a social media platform that presents videos, live streaming, and online shops. Somethinc as a beauty brand that sells various cosmetic and skincare products, uses TikTok as its marketing tool. This study aims to determine the influence of celebrity endorsements, customer reviews, and viral marketing on purchasing decisions. The population in this study is TikTok users in Lampung Province who have used Somethinc products.This research is categorized as field research where the research instrument is in the form of distributing questionnaires to respondents. The sample used was 130 respondents determined by purposive sampling technique. Data collection using questionnaires that have been tested for validity and reliability. The analysis in this study used multiple linear regression. The results of this study show that celebrity endorsements, customer reviews, and viral marketing have a significant effect on buying decisions.
Pengaruh Kualitas Pelayanan Terhadap Keputusan Pelanggan Ramses Studio Di Bandar Lampung Taufik Ramadani; Aripin Ahmad
BULLET : Jurnal Multidisiplin Ilmu Vol. 2 No. 4 (2023): BULLET : Jurnal Multidisiplin Ilmu (INPRESS)
Publisher : CV. Multi Kreasi Media

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Abstract

The quality of customer service has an impact on customer decisions, and customer decisions will affect customer loyalty. One of the businesses that has enlivened the competition in the field of photography with the concept of young people in Bandar Lampung is Ramses Studio which is also engaged in photography services. Studio Management must always pay attention to aspects that can influence consumer behavior to use photo services, namely in the form of several limitations on the composition of service services, namely tangible, reliability, responsiveness, assurance, and empathy. The problem is whether service quality influences consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services. The purpose of this study was to determine whether service quality influences consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services. Based on the results of the discussion with multiple regression statistically, consumer purchasing decisions for visitors to Ramses Studio Photography Bandar Lampung services are jointly influenced by the independent variables Tangibles (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5). Overall, the independent variables influencing customer decisions can be shown by the value of the coefficient of determination R2 = 0.404 or 40.40%, all independent variables affect customer decisions and the remaining 59.60% are influenced by other factors not identified or examined in this research.
ANALYSIS OF QUALITY CONTROL OF TAPIOCA FLOUR PRODUCTS AT PT GUNUNG SUGIH Iis Melinda; Ayi Ahadiat; Aripin Ahmad
International Journal Multidisciplinary Science Vol. 2 No. 2 (2023): June: International Journal Multidiciplinary
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijml.v2i2.706

Abstract

PT Gunung Sugih is one of the industry players that produces tapioca flour in the form of 50 kg. Researchers conducted research on tapioca flour production in the input, process and output sections. The production process at PT Gunung Sugih has problems with raw materials, humans, machines, methods and the environment, causing damage to the product. The purpose of this study was to identify whether the level of damage that occurs in PT Gunung Sugih tapioca flour products is still within tolerance limits or not and to identify the factors that cause the most dominant damage. The method used in this study is the Statistical Process Control (SPC) method, with Check Sheet analysis tools, histograms, control charts and causal diagrams so that product damage that occurs can be indicated. The data sources used in this study are primary data and secondary data from PT Gunung Sugih in April 2023. Based on the existing data, statistical process control (SPC) analysis has been carried out, it is known that the damage that occurred in PT Gunung Sugih's tapioca flour production still within tolerance limits, and it is known that the main factors of product damage come from raw materials, people, machines and methods. The most dominant damage is damage to the water content that comes from the human factor, tapioca flour agglomerates from the machine and human factors, while the color damage is from the raw material and human factors, thus it is hoped that PT Gunung Sugih will improve operator supervision on raw materials, production processes and production results, work instructions can be given in writing and explained verbally at the beginning of each production and the end of work, hold regular and periodic meetings with employees, carry out periodic machine maintenance and provide safety equipment and silencers on the machine. this is to maintain product quality to remain good.
Co-Authors Ayi Ahadiat Beny Rachman Hakim Desty Gita Ramadhanty Dwi Asri Ambarwati Dwi Asri Siti A Iis Melinda Moch. Praba Chasa Dhana Mudji Rachmat Ramelan Syahrani Dewi Syamsurya Talitha Nahda Engrasia Taufik Ramadani Vinna Asadilla Yasmin Salsabilla