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Diana Novita
Department of Information Technology, University of Esa Unggul, Indonesia
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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EFFECTIVENESS OF DIGITAL STRATEGIC BRANDING FOR MSMEs USING TIKTOK Diana Novita; Nafisah Yuliani; Nixon Erzed; Agus Herwanto
International Journal of Social Science Vol. 2 No. 2: Agustus 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i2.3052

Abstract

Brands play an important role in corporate identity and internal image formation people's minds. What's more, we are currently living in the digital age. The emergence of technology boosts MSME activities Enterprise (MSME), including brand building. But the problem is the lack of awareness MSMEs are building a brand, and only a few MSMEs in Indonesia are using digital media. Therefore, it is hoped that small and medium enterprises can increase brand awareness and be able to Accommodating the maximum use of internet media, enabling MSME brands to international market. From the existing problems, it is necessary to discuss the basic concept Small, medium and micro brands, barriers to implementation of small, medium and micro brands, the main key to construction Branding in the digital era, and strategies for building MSME brands. This study uses Qualitative descriptive method, literature study through related books, Journal and Website. The survey results show that the brand strategy is very Implementation is important for the progress and existence of MSMEs Internet media can promote to implement brand strategies.
Co-Authors Agus Herwanto Nafisah Yuliani Nixon Erzed