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All Journal Jurnal Inovasi Penelitian International Journal of Social Science
Ratna Puspita Dewi
Department of Hospitality Management, Prima International Tourism Polytechnic
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Public Health Social Sciences Other

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ANALYSIS OF ART CULTURE POTENTIAL AND TOURISM VILLAGE DEVELOPMENT IN GEGESIK KULON VILLAGE, CIREBON REGENCY Ratna Puspita Dewi
International Journal of Social Science Vol. 2 No. 3: Ocktober 2022
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v2i3.3648

Abstract

Gegesik Kulon tourism village, Cirebon Regency, West Java, is included in the list of 50 the 2021 Indonesian Tourism Village Award (ADWI) event. The village focuses on Tourism development as one of the efforts to revive the economy They are in the midst of the Covid-19 pandemic. Gegesik Kulon tourist village is known to have many potential and the community is still very much preserving the arts and culture. Where the majority of the villagers there work as farmers. Others work as artists and entrepreneurs. In the village that is usually called the Artist's Village many used artistic and cultural heritage so that it is very suitable as a tourist destination for arts and culture education. They are guided by 5 branches art which is also offered as a tourist attraction in Gegesik Kulon Village. Start of fine arts in the form of wood carving, wayang puppets, mask carving, drum crafts, and so on glass painting. This research activity is a field study by conducting observations and interviews on the Potential of Cultural Arts and Tourism Village Development in Gegesik Kulon Village, Cirebon Regency. Where this Gegesik Village holds a lot of tourism potential which during this pandemic can also be used in the future as a work area for the surrounding community. However, the limited presentation of information to tourists makes some local cultural tourism sectors untouched by tourists. Therefore, a mapping of superior cultural tourism objects is made to be implemented into a system that can provide information in the form of locations and descriptions for these cultural attractions.
STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN DI RESTORAN ZUSHIODA CIREBON Ratna Puspita Dewi; Fransiska Fransiska
Jurnal Inovasi Penelitian Vol 4 No 3: Agustus 2023
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v4i3.2780

Abstract

Strategi pemasaran memegang peranan penting dalam berbagai bidang dunia usaha, dimana usaha makanan seperti Restoran Zushioda Cirebon merupakan salah satu bidang usaha yang harus memiliki strategi pemasaran, semakin unik model pemasaran yang dilakukan secara luas dan tertutup akan dapat menangkap pasar yang lebih luas dan akan mendapatkan jumlah pelanggan yang lebih banyak. Sering sekali kita melihat di lokasi yang berdekatan memiliki dua atau lebih restoran dan rumah makan dengan menu yang kurang lebih sama, yang menyebabkan persaingan bisnis yang ketat. Kegiatan penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif menggunakan strategi bauran pemasaran dengan analisis SWOT. Hasil matrik analisis SWOT tersebut maka dapat diketahui bahwa Restoran Zushioda Cirebon Menjalankan Strategi SO (Strength- Opportunity) yaitu strategi dimana perusahaan menggunakan kekuatan dan peluang yang dimilikinya untuk menjalankan perusahaannya. Dengan begitu Restoran Zushioda Cirebon ada baiknya fokus mempertahankan dan meningkatkan produk yang bervariasi dan khas yang sesuai dengan selera atau kebutuhan untuk menarik pelanggan yang lebih setia dan lebih kreatif menggunakan teknologi yang semakin canggih untuk memperluas jaringan pemasaran dengan baik
Co-Authors Fransiska Fransiska