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Ni Made Sonya Marina Dewi
Universitas Triatma Mulya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSUMEN DI KANTOR PENJUALAN GARUDA INDONESIA CABANG PUPUTAN DENPASAR Ni Made Sonya Marina Dewi; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.88

Abstract

This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch
Co-Authors Ida Ketut Kusumawijaya