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All Journal Media Pendidikan Gizi dan Kuliner Bogor Hospitality Journal Jurnal Manajemen Bisnis Digital Terkini
Tatik Sriwulandari
Sekolah Tinggi Pariwisata Bogor
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Hedonic Test of Potato Donuts and Sweet Potato Donuts in an effort to Find Small and Medium Business Opportunities Fajar Anugrah Subhi; Tatik Sriwulandari; Nisa Rahmaniyah Utami
Media Pendidikan Gizi dan Kuliner Vol 11, No 1 (2022)
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1339.611 KB) | DOI: 10.17509/boga.v11i1.46344

Abstract

In an effort to assist the Indonesian government's programto fulfil a balanced nutritional adequacy in the community,especially the age of children, it is necessary to develop adiversification of food products containing energy sources.Thisisbecausethedevelopmentofconsumptionpatternsforstaple foods (food sources of carbohydrates) in Indonesia isstilldominatedbygrains,especiallyriceandwheat,whilethecontribution of tubers is still low. This study aims to offerchildren's snack products in the form of a popular snack,namely donuts which are generally made from wheat flour.Substitutionofwheatwithtubersintheformofsweetpotatoes and potatoes which have many nutritional valueshigherthanflourwastestedon53elementaryschoolstudents to see their perspective and determine the level ofpreferenceforthetwotypesofdiversificationdonutproducts. The results of the organoleptic test showed thatpotato-based donuts had a higherpreference value thansweet potato donuts, by looking at the average value wherepotatodonutsaresuperiorinflavor,textureandaromacategories The results of calculations through the Kruskal-Wallistestshowedthattherewasnodifferencebetweentheproducts tested from all categories assessed, namely Flavor,Color,TextureandAromawithasignificantvaluesmorethan 0,5. The findings obtained in this study can be used as a basis forcommunityconsiderationstofindsmallandmediumbusinessopportunities,especiallydonutproductsmadefromtuberswithatargetmarketofelementaryschoolstudents.
ANALISIS MENU DENGAN PENDEKATAN MATRIKS DI EBONI RESTAURANT AKHSAYA HOTEL KARAWANG, JAWA BARAT Tatik Sriwulandari; Hadara Ramadhani
Bogor Hospitality Journal Vol 5 No 2 (2021): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v5i2.46

Abstract

Menus drive purchasing and production decisions in all operations of a restaurant. Menu analysis allows restaurant owners to evaluate individual menu items systematically by comparing each menu item to other menu items based on pre-selected criteria. Historical menu analysis should include food costs, contribution margins and the popularity or mix of products over a given period. This research was conducted to analyze 24 maincourse menus in Eboni Restaurant Akhsaya Hotel Karawang, West Java. The analysis conducted is Menu Management with a matrix approach using three approaches, namely menu engineering, the percentage of cost of food approach to popularity and the contribution margin approach to the percentage of the cost of food. The results showed that the main course menu at Eboni Restaurant at Hotel Akhsaya Karawang has not produced optimal performance. Based on the three analyzes carried out, the results of the engineering menu analysis show that of the 24 main course menus analyzed, 4 menus (17%) are in the stars category, as many as 6 menus (25%) are in the plowhorses category, as many as 6 menus (25%) are in the puzzle category, and 8 menus (33%) are in the dog category. The results of the Percentage Analysis of Food Cost Percentage show that 5 menus (21%) are in the winners category, 5 menus (21%) are in the marginal II category, 4 menus (17%) are in the marginal III category, and 10 menus (42%) are in the losers category. The results of the contribution margin analysis with the cost of goods showed that of the 26 main course menus analyzed, 5 menus (21%) were in the prime category, as many as 5 menus (21%) were in the standard category, as many as 4 menus (17%) were in the category. sleepers, and 10 menus (42%) are in the problem category. The suggested strategies are as follows: maintaining menus in category I, increasing selling prices or making changes to standard recipes by reducing food costs for menus in category II, reducing selling prices and promoting more actively for category III menus and removing menu items in category IV.
STRATEGI PEMASARAN TERBAIK DESTINASI WISATA THEME PARK JUNGLE FESTIVAL Tatik Sriwulandari; Damas Aryo Anggoro
Bogor Hospitality Journal Vol 4 No 2 (2020): Bogor Hospitality Journal
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v4i2.69

Abstract

Tourist destinations with the theme park concept are one form of amusement park destinations that can be one of the financial resources, driving the economy and contributing to the sustainability of goals in many fields, including investment in infrastructure, job creation, tax revenue, tourism income, donations, and community support. The Bogor Jungle Festival is one of the tourist destinations with a theme park concept that has great potential to increase the local revenue of the city of Bogor. Decreasing the number of tourists that occur will lead to reduced competitiveness and loss of potential to maximize the original goal. Therefore the right marketing strategy is needed in an effort to increase the number of tourist visits. The purpose of this study was to design the best marketing strategy based on the proposed results of discussions with several experts related to research in an effort to increase the visit of Bogor JungleFest tourists. The research design in this study used a descriptive qualitative method with a combination of mathematical calculations using Expert Choice 11 software and MS Excel as a primary data analysis tool. The analytical method used is AHP (Analytical Hierarchy Process) involving 5 appropriate expert respondents, who have sufficient knowledge, experience and insights to assess the problems under study and SAST (Strategic Assumption Surfacing and Testing) to be the method chosen to determine assumptions the basis that must be considered in determining the marketing strategy of the Bogor JungleFest park. The results showed that the highest weighting value for each level in the Hierarchy Model in this study was JungleFest Management on Actor criteria of 0.588, for sub criteria factors namely Institutional was assessed by respondents as the most influential factor in determining JungleFest Bogor's best marketing strategy with the value of the weight is 0.354. In terms of sub-criteria of activities, Capacity Building Managers are the most important activities in terms of implementing the JungleFest Bogor marketing strategy with a weight value of 0.355 while for the best strategy chosen with a value of 0.364 is Digital Marketing. The conclusion of this study is the superior strategy chosen for the best marketing of JungleFest Bogor is the Digital Marketing strategy, while the results of identification of assumptions that support the success of the marketing strategy of JungleFest Bogor are Support facilities and infrastructure, Commitment to management of Jungle Festival management and Product Diversification.
Pengaruh Kinerja Caddie terhadap Kepuasan Golfer dalam Pengalaman Bermain di Rainbow Hills Golf Club Bogor Tatik Sriwulandari; Fajar Anugrah Subhi; Yoanna Yoanna
Jurnal Manajemen Bisnis Digital Terkini Vol. 1 No. 3 (2024): Juli : Jurnal Manajemen Bisnis Digital Terkini (JUMBIDTER)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v1i3.283

Abstract

Caddie performance in golf is an important aspect that can influence a golfer's overall satisfaction. This analysis was conducted to answer the question of how Caddie performance impacts golfers' satisfaction in their golf experience. An inductive quantitative approach was carried out using the SPSS analysis tool through a questionnaire distributed to 171 respondents. The research results show that Caddie Performance has a positive and significant effect on Golfer Satisfaction. This was opened with a regression test which produced a t-count > t-table value of 4,493 > 1,654, so that H0 was rejected and H1 was accepted. The significance value also shows a value smaller than the research alpha (α) or 0.000 < 0.05, so it can be concluded that Caddie Performance has a positive and significant effect on Golfer Satisfaction (Y) at Rainbow Hills Golf Club Bogor in terms of the playing experience they gain. The coefficient of determination or R Square value obtained is 0.800 which is interpreted as the influence of the independent variable namely Caddy Performance (X) which is 0.800 or 80% of the dependent variable Golfer Satisfaction (Y) at Rainbow Hills Sentul Bogor, while the remainder is 0.200 or 20% influenced by other variables not included in this research. This can be a consideration for the management of Rainbow Hills Golf Club Bogor to always pay attention to Caddie performance in order to increase the satisfaction of golf players who are members of the club as well as improve the image of the golf club.
Co-Authors Anggoro, Damas Aryo Fajar Anugrah Subhi Hadara Ramadhani Utami, Nisa Rahmaniyah Yoanna Yoanna