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All Journal Review of Multidisciplinary Education, Culture and Pedagogy (ROMEO) JUEB: Jurnal Ekonomi dan Bisnis Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL)
Karuniana Dianta Arfiando Sebayang
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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THE EFFECT OF PERCEIVED BENEFITS, CONSUMER TRUST AND PROMOTION ON INTEREST IN USE AND ITS IMPACT ON LOYALTY OF OVO APPLICATION USERS: (Case Study on Students of the Faculty of Economics, Universitas Negeri Jakarta) Ardian Ridho Yuliansyah; Saparuddin Mukhtar; Karuniana Dianta Arfiando Sebayang
REVIEW OF MULTIDISCIPLINARY EDUCATION, CULTURE AND PEDAGOGY Vol. 1 No. 4 (2022): AUGUST
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/romeo.v1i4.344

Abstract

This study aimed to determine the impact of perceived benefits, consumer trust, and promotion on student interest in using OVO applications and their effect on user loyalty at the Faculty of Economics, Universitas Negeri Jakarta. This study employs a quantitative method of associational research. Respondents in this study were students using the OVO application at the Faculty of Economics, State University of Jakarta, and non-probability sampling with the purposive sampling technique was utilized. This study's sample consisted of 150 respondents who utilize the OVO application. With the aid of the SPSS 26 software and a multiple linear analysis method, questionnaire-obtained data were analyzed using a multiple linear analysis approach. This study employs a Likert scale and path analysis for its scale. The findings of this study indicate that the Perceived Benefits and promotions has a significant positive effect on the desire of students at the Faculty of Economics, State University of Jakarta to use the OVO application. Meanwhile, consumer trust has no effect on students' desire to use the OVO application at the Faculty of Economics, Universitas Negeri Jakarta. Likewise, student interest in using the OVO application indicates that perceived benefits have a significant impact on user loyalty. Student interest in utilizing the OVO application at the Faculty of Economics, Universitas Negeri Jakarta demonstrates that promotion has an effect on user loyalty. Meanwhile, consumer trust has no effect on user loyalty as measured by students' desire to use the OVO application at the Faculty of Economics, Universitas Negeri Jakarta. Lastly, the variable of interest in use influences positively the loyalty of OVO application users to students at the Faculty of Economics, Universitas Negeri Jakarta.
PENGARUH BUSINESS PLAN DAN DIGITAL MARKETING TERHADAP KETAHANAN UMKM PASCA PANDEMI DI JAKARTA TIMUR Yuli Fitrianingsih; Karuniana Dianta Arfiando Sebayang; Saparuddin Mukhtar
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 1 No 2 (2022): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (295.445 KB) | DOI: 10.55047/jekombital.v1i2.302

Abstract

The objective of this study is to investigate the impact that having a business plan and engaging in digital marketing have had on the resiliency of micro, small, and medium-sized enterprises (MSMEs) in East Jakarta following the pandemic. The population that is the focus of this study is comprised of East Jakarta's 240,512 small and medium-sized businesses. Purposive sampling was used to collect data from these 140 participants to create the sample for this investigation. Processing of data utilizing the SEM (Structural Equation Model) approach with the Smart PLS (Partial Least Squares) tool version 4, which includes the Estimation Test, Evaluation Test, and Mediation Test of the SEM-PLS Model. In light of the results of the hypothesis test, one can reach the following conclusion: the Business Plan variable representing MSME resilience has an influence that is both positive and significant. The influence of digital marketing on the resilience of micro, small, and medium-sized enterprises is positive but insignificant. Meanwhile, the impact of the business strategy on the resiliency of MSMEs is positive but not statistically significant when the intervening variable is digital marketing.
Analisis Literasi Digital, Dukungan Modal Usaha Dan Kepercayaan Diri Terhadap Kemudahan Berbisnis Secara Digital (Studi Kasus UMKM Penyandang Disabilitas di DKI Jakarta) Nindi Aulia Putri; Sri Indah Nikensari; Karuniana Dianta Arfiando Sebayang
JUEB : Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): JUEB: Jurnal Ekonomi dan Bisnis
Publisher : Yayasan Jompa Research and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebagian besar aktivitas usaha di Indonesia didominasi oleh Usaha Mikro Kecil dan Menengah (UMKM). Para pelaku UMKM juga harus mengikuti perkembangan zaman agar mampu bersaing di pasar, tidak terkecuali bagi pelaku UMKM disabilitas. Pusat Data dan Informasi Kementrian Kesehatan RI pada tahun 2018 mencatat bahwa 19,8% penyandang disabilitas melakukan kegiatan usaha. Salah satu cara Pemerintah Provinsi DKI Jakarta dalam memberikan pelayanan yaitu dengan menerapkan Peraturan Pemerintah Provinsi DKI Jakarta Nomor 10 Tahun 2011 tentang Perlindungan Penyandang Disabilitas. Kehadiran marketplace dan media sosial menjadi pilihan yang efisien dan kesempatan bagi pelaku UMKM disabilitas untuk mengembangkan usahanya. Untuk menjadikan UMKM naik kelas, dibutuhkan strategi yang berhubungan dengan kemudahan berbisnis secara digital yaitu literasi digital, dukungan modal usaha, dan kepercayaan diri. Dalam studi ini, prosedur yang digunakan ialah kuantitatif dengan memakai data primer. Populasi pada studi ini merupakan pelaku UMKM disabilitas di DKI Jakarta dan pernah mengikuti pelatihan di Yayasan Menembus Batas, sebanyak 33 orang, sehingga peneliti menggunakan total sampling. Teknik analisis data yang digunakan merupakan path analysis dengan memakai dukungan aplikasi SPSS. Hasil penelitian ditemukan bahwa literasi digital, dukungan modal usaha, dan kepercayaan diri berpengaruh secara signifikan terhadap kemudahan berbisnis secara digital. Adapun literasi digital dan dukungan modal usaha berpengaruh terhadap kepercayaan diri. Selain itu kepercayaan diri dapat menjadi variabel intervening antara literasi digital dan dukungan modal usaha terhadap kemudahan berbisnis secara digital. Untuk peneliti berikutnya diharapkan untuk lebih menggali aspek lain yang bisa mempengaruhi kemudahan berbisnis secara digital pada pelaku UMKM disabilitas.
Co-Authors Ardian Ridho Yuliansyah Nindi Aulia Putri Saparuddin Mukhtar Sri Indah Nikensari Yuli Fitrianingsih