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All Journal Ekonomi Bisnis JURNAL MEDIA INFORMATIKA BUDIDARMA
Eko Sri Margianti
Gunadarma University
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Social Sciences

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PERSPESI HARGA E.S.Margianti E.S.Margianti; Trini Saptariani; Hotniar Sirongoringo
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008)
Publisher : Universitas Gunadarma

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Abstract

Tujuan dari penelitian ini adalah mengevaluasi persepsi harga yang ditawarkan didua toko ritel besar, yaitu took ritel Carrefour dan Giant dii Jl. Margonda RayaDepok. Data diikumpulkan menggunakan teknik survey. Kuesioner digunakansebagai instrumen penelitian, dan didistrbusikan ke konsumen yang melakukanpembelian barang kebutuhan sehari-hari pada kedua toko. Data yang terkumpuldiolah menggunakan teknik statistik, yaitu teknik multi level persamaan struktural.Hasil menunjukkan bahwa tidak ada perbedaan yang nyata persepsi harga yangditawarkan pada kedua toko.
PRICE PERCEPTION E. S. Margianti; Trini Saptariani; Hotniar Sirongoringo
Jurnal Ilmiah Ekonomi Bisnis Vol 13, No 3 (2008): ENGLISH
Publisher : Universitas Gunadarma

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Abstract

This research is intended to investigate consumer price perception which is set up by two (2) big retail chains. However, research variable is subjected to consumer opinion, so that survey research was deployed to gather data needed. Questionnaire, as research instrument, was distributed to consumers who perform convenience shopping goods at two chains, i.e. Carrefour and Giant in Depok city. As research variables are latent in nature, multilevel structural equation modeling was used to analyze data collected. Result shows that there’s no different price perception between two chains.Key words : perceived price, chain, shopping goods, retailer, consumer
Perancangan Sistem Otomatis Transaksi Pembayaran Pada Marketplace UMKM Menggunakan Metode Crawling Horspool Rifki Kosasih; Eko Sri Margianti; Suryadi Harmanto; Didin Mukodim; Hendri Dwi Putra
JURNAL MEDIA INFORMATIKA BUDIDARMA Vol 6, No 4 (2022): Oktober 2022
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/mib.v6i4.4803

Abstract

UMKM MAPAN is one of the UMKM communities consisting of 300 UMKM entrepreneurs who are currently developing and located in the Depok area. These UMKM provide a wide variety of products to be marketed. In marketing these products, these UMKM group still uses the conventional method, is still by face-to-face with the buyer, so they have to rent a place first and are still limited in marketing online. This method has many weaknesses, such as the high cost of renting a place and the difficulty of finding a strategic location to market the product. Therefore, in this study, an e-commerce marketplace web system was created that could accommodate 300 UMKM MAPAN entrepreneurs in marketing their products. In addition, an automatic system for payment transactions on the UMKM marketplace was also created using the Horspool crawling method so that it could make it easier for UMKM entrepreneurs to print payment transaction reports. Based on the research results, the success rate of report printing is 100%. In this study, the complexity of the Horspool algorithm is O(n) with n is length of pattern while the time complexity of the Horspool algorithm is O(m+σ) with m is length of search string.
Co-Authors Didin Mukodim Hendri Dwi Putra Hotniar Sirongoringo Rifki Kosasih Suryadi Harmanto Trini Saptariani