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All Journal Jurnal Ilmu Keluarga dan Konsumen JPPI (Jurnal Penelitian Pendidikan Indonesia)
Irni Rahmayani Johan
IPB University
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Nursing Public Health Social Sciences

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THE CREDIBILITY OF CONSUMER REVIEWS ON THREE E-COMMERCE IN INDONESIA: MIXED METHOD APPROACH Cep Abdul Baasith Wahpiyudin; Raditya Kasih Mahanani; Ismie Leona Rahayu; Megawati Simanjuntak; Ujang Sumarwan; Lilik Noor Yuliati; Moh. Djemdjem Djamaludin; Irni Rahmayani Johan; Istiqlaliyah Muflikhati
Jurnal Ilmu Keluarga dan Konsumen Vol. 15 No. 3 (2022): JURNAL ILMU KELUARGA DAN KONSUMEN 15.3
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2022.15.3.287

Abstract

Online stores with more than 3000 reviews have made it difficult for consumers to find reviews that can be used as the main source of information to decide on a purchase. This research aims to investigate the credibility of reviews that consumers can be trusted. This research used mixed methods (quantitative and qualitative) through sequential explanation. In this quantitative study, 300 respondents were collected using a voluntary sampling technique, and 900 reviews from three e-commerce sites in Indonesia were selected purposely. The qualitative approach used in-depth interviews with three consumers and a selected seller using a purposive sampling technique. The data was processed by multiple linear regression and descriptive using SPSS 25.0 and Nvivo 12. Research results confirmed that the motivation to read reviews and consumer attitudes toward reviews significantly affect online purchasing decisions, but a third of consumers still rarely provide reviews. Furthermore, based on source credibility, E-WOM quality, and recommendation rating, in the three e-commerce sites, almost half of the reviews studied were hard to be trusted. Based on these findings, this research summarizes the policy implications for consumers and governments and suggests future research.
EXPLAINING CHILDREN ON YOUTUBE: THE CASE OF INDONESIAN SUBSCRIBER BEHAVIORAL INTENTION ON KIDZ YOUTUBE CHANNEL Megawati Simanjuntak; Marietta Krisnaya Nandika Putri; Lilik Noor Yuliati; Istiqlaliyah Muflikhati; Retnaningsih Retnaningsih; Irni Rahmayani Johan
Jurnal Ilmu Keluarga dan Konsumen Vol. 16 No. 2 (2023): JURNAL ILMU KELUARGA DAN KONSUMEN 16.2
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24156/jikk.2023.16.2.188

Abstract

Understanding children's behavior and intentions to subscribe to YouTube channels are important for production companies and parents. This study analyzed factors influencing children’s behavioral intention to subscribe to YouTube channels using UTAUT 2 model and SEM-PLS analysis. The samples were 100 kids aged 7 to 12 who live in the Greater Jakarta area. Data were collected through an online questionnaire. The results showed that habit and social influence significantly influenced children’s behavioral intention to use Kidz YouTube Channel. Children’s behavioral intention to use Kidz YouTube Channel significantly influenced children’s usage behavior. Moreover, children’s usage behavior significantly influenced their intention to subscribe to Kidz's YouTube Channel. The study indicated that children’s decision to subscribe to YouTube channels was simple and relied on their habits and social influence. Therefore, parents need to supervise children’s activities on YouTube. Meanwhile, the content creator company could optimize a routine schedule for uploading a new video based on selected themes and also needs to increase parents’ awareness of the safety of their program.
Pengaruh literasi keuangan masyarakat terhadap minat berinvestasi dan upaya pembinaannya Istiqlaliyah Muflikhati; Irni Rahmayani Johan; Lilik Noor Yuliati; Pudji Muljono
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 10, No 2 (2024): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020243725

Abstract

The decline in people's income causes their financial prosperity. This can occur due to a lack of public awareness in managing finances for the future or a lack of interest in investing. This research aims to analyze the influence of financial literacy (knowledge, attitudes and behavior) on investment interest. This research is a quantitative descriptive study involving 205 respondents who met the criteria, namely adults and not yet invested. Sampling was carried out using voluntary sampling techniques from people who were willing to become respondents. The data collected is primary data obtained directly from respondents by filling out an online questionnaire. The research results show that the respondents' financial knowledge is in the low category, while the respondents' financial attitudes and behavior are in the medium category. The investment interest of all respondents is in the low category. The results of the analysis also show that investment interest is directly influenced by financial knowledge and financial attitudes. Financial knowledge has an indirect influence on investment interest, namely through financial attitudes. It is hoped that the public can increase their financial literacy and interest in investing through socialization, advocacy and mentoring programs.
Co-Authors Cep Abdul Baasith Wahpiyudin Ismie Leona Rahayu Istiqlaliyah Muflikhati Lilik Noor Yuliati Marietta Krisnaya Nandika Putri Megawati Simanjuntak Moh. Djemdjem Djamaludin Pudji Muljono Raditya Kasih Mahanani Retnaningsih Ujang Sumarwan