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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Merinda H.C. Pandowo
Sam Ratulangi University
Economics, Econometrics & Finance

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The Influence of Store Atmosphere and Consumer Emotion on Purchasing Decisions at Blackcup Coffee and Roastery Manado Erdiansyah Wuniarto; Paulus Kindangen; Merinda H.C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.847 KB) | DOI: 10.35794/emba.v10i3.42082

Abstract

This study will analyze the effect of store atmosphere and customer emotions on purchasing decisions at Black Cup Coffee and Roastery Manado. The formulation of the problem in this study is whether there is an influence between store atmosphere and customer emotions on purchasing decisions. This research is a field research with a quantitative research model. The type of data used in this study is primary data collected using a questionnaire given to 100 customers of Black Cup Coffee and Roastery Manado. The analysis used in this study is the classical assumption test and multiple regression analysis. The results of this study indicate that there is a negative and not significant effect of store atmosphere on purchasing decisions at Black Cup Coffee and Roastery with a t value of -0.517. On the significant influence between customer emotions on purchasing decisions at Black Cup Coffee and Roastery with a t value of 5.628. Simultaneously store atmosphere and emotions have a significant effect on purchasing decisions with a calculated f value of 21,092, which affects store atmosphere and customer emotions affect purchasing decisions at Black Cup Coffee and Roastery Manado.
ANALYSIS OF THE SAVING BEHAVIOR TOWARDS MANADO YOUNG GENERATION Batistuta Manumpil; Maryam Mangantar; Merinda H.C. Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (244.571 KB) | DOI: 10.35794/emba.v10i4.43723

Abstract

This study aims to identify the Behavior of Manado Young Generation when they do the saving in their formative days. The current study used a qualitative method to determine what elements motivate the Manado City Generation to save. The research study's sample consists of 18 participants of Manado's Young Generation, aged 19 to 26, who have been participating in saving activities for nearly a year. The findings of the research using the interview approach yielded four variables that influence the saving interest of Manado City's Young Generation. Family involvement, peer influence, self-control, and financial literacy all have an impact on their desire to participate in activities. According to the findings, self-control had the greatest evident impact on the Manado City Young Generation's decision to engage in saving activities. These studies might be excellent references for those interested in growing personal savings, as well as a body of knowledge and practical implications. 
Co-Authors Batistuta Manumpil Erdiansyah Wuniarto Maryam Mangantar Paulus Kindangen