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All Journal Jurnal Ekonomi
Serli Maryana
Manajemen, FEB, Universitas Muhammadiyah Tangerang
Economics, Econometrics & Finance

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Lifestyle Dan Trust Pengaruhnya Terhadap Keputusan Pemesanan Taxi Online Tri Endi Ardiansyah; Abdul Rauf; Serli Maryana
Jurnal Ekonomi Vol. 27 No. 3 (2022): November 2022
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v27i3.1190

Abstract

Along by the development of information technology have been stimulated change of customers behavior and this encourages the development of virtual transaction service platforms. Nowadays, customer habits that are formed from lifestyle and encouragement of trust in digital transactions cause people to prefer to transact using online applications, especially in using online taxi services. In addition to being simple, safe, and practical, the selling prices offered are more competitive prefer to offered by conventional companies. Gojek Indonesia is one of Super Apps that famous in Indonesia with sub-brand GoCar. The research was purposed of analyzing the lifestyle and trust of customers and their relationship on decisions to use online taxi services by case study on users of Gojek (GoCar). The research method used is a quantitative with multiple linear regression analysis techniques. The results of the study indicate that lifestyle and trust significantly affect the decision to order taxi online on Gojek (GoCar). Thus encouraging an increase in the value of online taxi booking decisions and the higher the value of lifestyle and trust, the higher the decision. Ordering taxi services online.
Co-Authors Abdul Rauf Tri Endi Ardiansyah