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All Journal Wacana, Jurnal Sosial dan Humaniora PROFIT : Jurnal Administrasi Bisnis
Yusri Abdillah
Brawijaya University
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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PERAN STAKEHOLDER DALAM PENGEMBANGAN KAWASAN MASJID KUNO BAYAN BELEQ SEBAGAI DESTINASI WISATA WARISAN BUDAYA Jodi Hariawan; Yusri Abdillah; Luchman Hakim
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 14 No. 2 (2020): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (387.693 KB) | DOI: 10.21776/ub.profit.2020.014.02.12

Abstract

Area of Masjid Kuno Bayan Beleq located in the Lombok island. Development in this sites area  involves the tourism stakeholders consisting of government, private sector, and the local community. The purpose of this study were to identify the profile and tourism attractions, the role of stakeholders, and the supporting and inhibiting factors of stakeholder roles. This research applies descriptive qualitative method. Literature studies, observations, and interviews are the technique used to obtain the data needed. The result shows that area of  Masjid Kuno Bayan Beleq has the potential of cultural heritage tourism. The development of this area that has been done include: (1) the development of tourist atrraction, accesibility and amenity. (2) the role of stakeholder include : local government, private sector and local community. The stakeholders roles include the provision of infrastructure, human resource development, local development and  promotion.  Supporting factors are the involvement of local communities in the management and support of the Non Government organiztion. Inhibiting factors are Department of culture and tourism roles is not maximized, local communities as a professional tour players are still lacking, and there are no investors who investing for development of the sites area and lack of coordination from various stakeholders.
MEMPERTIMBANGKAN PERSPEKTIF SERVICE-DOMINANT LOGIC SEBAGAI STRATEGI PEMASARAN DI AGRO TAWON WISATA PETIK MADU, LAWANG Firda Melani Zalyus; Yusri Abdillah; Mohammad Iqbal
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 14 No. 2 (2020): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (507.291 KB) | DOI: 10.21776/ub.profit.2020.014.02.3

Abstract

The Service-Dominant Logic (SDL) concept was first promoted by Vargo & Lusch (2004a) because of a shift in marketing perspective that prioritizes services in the exchange process. The SDL marketing perspective consists of eight aspects namely, operant resources, resourcing, service and experience, dialogue, value plans, value creation networks, learning through exchanges and marketing collaboration. This study examines the extent to which the Honey Picking Tourism Honey Agro (WPM) has implemented marketing perspectives according to the SDL concept. Data obtained through observation, interviews and documentation studies. The resource persons consisted of managers, division heads and WPM customers. Data analysis uses an interactive model (Miles, Huberman & Saldana, 2014) which starts from Data Collection, Data Condensation, Data Display, and Conclusion Drawing. The results showed that WPM has applied all eight aspects of the marketing perspective that are in accordance with the SDL concept. WPM Managers place customers as an internal part in value creation. This can be seen from the involvement of customers from the beginning of the formation of educational tourism to the ongoing development. Managers give priority to service to customers to meet customer needs and satisfaction. However, WPM applies the service concept without knowing the SDL concept in theory. So that the benefits obtained are more optimal for the application of the service concept, it is better for WPM to carry out theoretical learning about the SDL concept. 
ANALISIS DESTINATION IMAGE TERHADAP REVISIT INTENTION MELALUI SATISFACTION DAN PLACE ATTACHMENT: LITERATURE REVIEW Aditya Satriawan; Yusri Abdillah; Edriana Pangestuti
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 16 No. 1 (2022): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (260.429 KB) | DOI: 10.21776/ub.profit.2022.-16.01.16

Abstract

ABSTRACT     This literature review aims to examine the antecedent factor of one form of tourist loyalty, namely the revisit intention. This study was carried out by searching and filtering articles from reputable journals that match the problem, then presenting relevant theories to the research topic. Based on the results of this literature review, the authors found that destination image, satisfaction, and place attachment were antecedents of revisit intention. The image of a destination received by tourists after making a visit will affect the satisfaction and  attachment that occurs between the tourists themselves and the destination visited, which leads to the intention to revisit. This literature review concludes several implications, especially for tourism service providers for their tourist destinations, thus forming a positive image for tourists and leading to the intention to revisit.
The Effect of Market Orientation, Marketing Innovation on Competitive Advantage and Business Performance: An Empirical Study in Micro Business of Batik Jambi Savitri Endah Lestari; Kadarisman Hidayat; Yusri Abdillah
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 17 No. 2 (2023): PROFIT : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.1

Abstract

This research aims to examine the effect of Market Orientation (MO), Marketing Innovation (MI) on the Competitive Advantage (CA) and Business Performance (BP) of the Batik Jambi industry during covid 19 pandemic in 2020. This research helps the Micro Business of Batik Jambi Industry to apply the results of this research in increasing competitive advantage and business performance in all market conditions. The research method used is quantitative. This research was conducted in the Micro Business of Batik Jambi Industry, Seberang Jambi City, with a research sample of 33 Micro Business owners with a nonprobability sampling technique with a census sampling approach (saturated). The data were analyzed using PLS (Partial Least Square). The results showed that of the six hypotheses proposed, two hypotheses had an insignificant effect; namely, Market Orientation has no significant effect on Competitive Advantage and Business Performance. Meanwhile, the other four hypotheses significantly affect the dependent variable in this research, which means that MO has helped increase the MI of the Batik Jambi Industry. MI has also helped increase CA and BP during and after the covid-19 pandemic. CA in the Micro Business of Batik Jambi Industry has been implemented in stages and can improve BP's business.
Does Intellectual Capital Improve On The Performance Of SME’s ? Reni Shinta Dewi; Taher Alhabsy; Zainul Arifin; Yusri Abdillah
Wacana Journal of Social and Humanity Studies Vol. 22 No. 2 (2019)
Publisher : Sekolah Pascasarjana Universitas Brawijaya

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Abstract

The purpose of this study is to analyze the affect of intellectual capital on performance for SMEs through competitive advantage. This is important, because intellectual capital is a strategic resource for SMEs. The study was conducted on two biggest clusters of batik industry in Central Java namely Pekalongan and Laweyan Solo. The sample consists of 149 SMEs with respond rate 74,5%. The results show that all dimensions of intellectual capital directly affect the competitive advantage, human capital directly affects the performance. Meanwhile structural capital and relational capital indirectly affect the performance. Sobel test shows that the affect of structural capital  and relational capital toward performance through competitive advantage, it means that competitive advantage of perfect mediates. This finding is in line with the Knowledge based view, which states that intellectual capital as an intangible capital that can create value and enhance competitive advantage that will lead to organizational performance. Limitations of this study that the concept of intellectual capital was a relatively new concept, especially for SMEs, so that subjectivity perceptions of respondents are still very strong so it needs to be studied more in the factors that build intellectual capital in order to obtain other capital that characteristic of SMEs. For further research, it is necessary to include another capital such spritual capital and social capital in order to develop a intellectual capital for SMEs
Co-Authors Aditya Satriawan Firda Melani Zalyus Jodi Hariawan Kadarisman Hidayat Luchman Hakim Mohammad Iqbal Pangestuti, Edriana Reni Shinta Dewi Savitri Endah Lestari Taher Alhabsy Zainul Arifin