Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal PROFIT : Jurnal Administrasi Bisnis
Dhimaz Sectio Caecaria
universitas negeri malang
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF INSTITUTIONAL IMAGES AND MOTIVATION ON REPURCHASE INTENTION (COLLABORATION INTENTION PARTNERSHIP) THROUGH CUSTOMER SATISFACTION IN UNIVERSITAS BRAWIJAYA Dhimaz Sectio Caecaria; Agus Hermawan; Ely Siswanto
PROFIT: JURNAL ADMINISTRASI BISNIS Vol. 16 No. 1 (2022): PROFIT : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (363.421 KB) | DOI: 10.21776/ub.profit.2022.-16.01.5

Abstract

This study aims to examine more deeply how Institutional Images and motivation effected on collaboration intention/Repurchase Intention partnership through customer satisfaction in Universitas Brawijaya. This study uses descriptive explanatory quantitative approach which describes the relationship between variables and a population of 100 partner who repeat their collaboration. The sampling technique used Saturation Sampling which amounts to 100 collaboration partners. The results showed that direct and indirect how institutional images, motivation, and customer satisfaction had a significant influence on repurchase intentions. Eventually in this research found that Institutional images that direct significant influence to Repurchase intention is better than motivation to repurchase intention, and motivation that direct significant influence on customer satisfaction is better than Institutional images to customer satisfaction. Meanwhile in indirect influence is significant effected repurchase intention through customer satisfaction is better with motivation than institution images. This research can be a source of information or reference for policy in Universitas Brawijaya or collaboration partners so that they can continuously maintenance their partnership in mutually benefit if possible.
Co-Authors Agus Hermawan Ely Siswanto