Science is one of the lessons in the 2013 curriculum at the SD/MI level. In the science learning process in class V SD Negeri 139 Palembang, several problems were found. Based on the results of observations made in November 2022, it was found that teachers had not used innovative media in learning science. This study aims to develop learning media Card Match Circle in class V SD that is valid, practical. Researchers use the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). So that the results of the validity research were obtained with an average score of 89.7% media experts in the "very valid" category, an average score of 92% of linguists in the "very valid" category, and a material expert criterion score of 91.3% with criteria of "very valid" and one two one with an average score of 93.3% with the criteria of "very valid". The results of product practicality research conducted on the teacher questionnaire were 94% in the "very practical" category and in small groups with an average score of 95% in the "very practical" category. Furthermore, with the results of field trials conducted by 25 students in class V, they obtained an average score of 93.28% in the "very practical" category. It can be concluded that the Card Match Circle learning media on this ecosystem material in class V SD is stated to be valid and practical to use and develop during teaching and learning activities in class for fifth grade students at SD Negeri 139 Palembang.