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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Agribusiness and Community Development Umus
Muhammad Dini Adita
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Agriculture, Biological Sciences & Forestry Arts Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Analisis SWOT Dalam Menentukan Strategi Pemasaran Pada Usaha Produk Olahan Ikan (Studi Kasus UMKM Sari Ulam Kota Tegal) Yulian Istiana; Suci Nur Utami; Mohammad Jusuf Randi; Muhammad Dini Adita
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 6, No 4 (2022): JISIP (Jurnal Ilmu Sosial dan Pendidikan)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v6i4.3845

Abstract

This study aims to formulate an alternative competitive marketing strategy that is superior and the right company policy by identifying internal factors (strengths and weaknesses) and external factors (opportunities and threats) using the IFE and EFE analysis methods and in formulating alternative strategies that are applied with the SWOT matrix. The method used in this research is qualitative through interviews with business owners. The data collected includes primary and secondary data. The results showed that internal factors in terms of strength used quality raw materials with a score of (0,80), while the product design weaknesses are less attractive with a score of (0,80). External factors in terms of opportunities micro smalll and medium enterprises Sari Ulam has good relationships with business partners/reseller and has customer loyalty with a score a (1,00), while the threat is high business competition with a score of (0,60). These results place the position of the Sari Ulam UMKM in Tegal City in Quadrant I and the marketing strategy that must be applied is an aggressive growth strategy.
Home Industrial Return Analysis Shrimp Cap Obor Tegal City: Analisis Keuntungan Home Industri Terasi Udang rebon Cap Obor Kota Tegal Natasya Natasya Febrian Camila; Suci Nur Utami; Muhammad Dini Adita
Journal of Agribusiness and Community Development (AGRIVASI) UMUS Vol. 1 No. 02 (2021): Desember
Publisher : Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/agrivasi.v1i02.708

Abstract

The shrimp paste business is a potential business in Tegal City, it is supported by abundant marine products and a large number of businesses engaged in processing fishery products. However, to find out whether the business has the potential to continue to grow or not, an R/C Ratio analysis is needed. The research location is in the Home Industry of Terasi dan kerupuk Obor Tegal City, from the results of the analysis, the R/C Ratio value is 3.885 with a profit value of Rp. 21,834,129.12 in the production period in May 2022. From the value of the R/C ratio above, it can be concluded that the business is very profitable and feasible to continue to be developed.
AN ANALYSIS OF FARMING BUSINESS AND SHALLOT EFFICIENCY IN THE SIDOMAKMUR FARMER GROUP Rizqi Yudha Pratama; Suci Nur Utami; Muhammad Dini Adita
Journal of Agribusiness and Community Development (AGRIVASI) UMUS Vol. 1 No. 02 (2021): Desember
Publisher : Universitas Muhadi Setiabudi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46772/agrivasi.v1i02.810

Abstract

Shallots are one of the strategic horticultural commodities and have high economic value. The level of public consumption of shallots in Indonesia continues to increase. The abundance of shallot production in Brebes makes shallot prices fluctuate. The abundance of harvest yields also affected the decline in the price of shallots in Brebes. This study aims to determine the Analysis of Farming Profits and Efficiency of Shallot Farming in the Sidomakmur Farmer Group, Sidamulya Village, Wanasari District, Brebes Regency, Central Java. The research method used is descriptive quantitative. In one planting period, the Sidomakmur farmer group spends a total cost of Rp. 130,000,000 and get an income of Rp. 227.900.000. So that in one planting season the Sidomakmur farmer group has a profit of Rp. 97.900.000, and based on calculations with the formula NPMx/Px = 1, the efficiency of farming is 0.82 or 82%, which means that the Sidomakmur farmer group is less efficient in running the farming business because it is still below 1. It is expected that the Sidomakmur farmer group maximizes the existing potential. so that onion farming can be efficient.
Co-Authors Mohammad Jusuf Randi Natasya Natasya Febrian Camila Rizqi Yudha Pratama Suci Nur Utami Yulian Istiana