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All Journal Jurnal Simki Economic Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sahara Sahara
Institut Teknologi Dan Bisnis Indobaru Nasional
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Ongkos Kirim dan Harga terhadap Perilaku Konsumen dalam Melakukan Pembelian Ulang pada Marketplace Shopee Rukun Santoso; Alfi Fuadah; Rivaldo Kurniawan Iryanto; Nurul Aini; Sahara Sahara
Jurnal Simki Economic Vol 6 No 1 (2023): Volume 6 Nomor 1 Tahun 2023
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v6i1.349

Abstract

This study aims to determine the effect of price and service quality on consumer behaviour in determining repurchase intentions on the Shopee marketplace through the variable shipping cost as an intervening factor. The data taken is customer data or Shopee visitors in Indonesia during 2020, totalling 126 million visitors, and data analysis using path analysis through the PLS 3.0 program. The research method used is a quantitative descriptive research method using data analysis. The study results concluded that the price and service quality variables influence consumer behaviour variables to determine repurchase intentions in the marketplace on the Shopee platform. Simultaneously the price and service quality variables affect the consumer behaviour variable to determine repurchase intention through the shipping cost variable as an intervening factor. The study results show that online buying and selling platforms such as Shopee always set prices according to consumer expectations. They are improving service to have a qualified quality through service improvement and determining consistent shipping costs so that customers will make repeat purchases.
Peningkatan Soft Skills Melalui Pelatihan “Communication for job Seekers” Bagi Kelompok Belajar Siswa di PT Lintas Digital Makmur Sahara Sahara; Miftahul Ilmi; Hariselmi Hariselmi; Helprida Simamora
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 1 No. 4 (2023): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 1 Nomor 4 April-Juni 2
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v1i4.56

Abstract

This service activity aims to improve Soft skills through Communication for job seekers training at PT Lintas Digital Makmur. The trainees are study group students currently in the third grade of vocational school. Those who are about to graduate and enter the world of work. The method of Service is divided into four stages: observing, planning, implementing, and evaluating. Based on the stages of activities that have been planned, community service activities are produced such as: (1) observing in the field to obtain information and analyze what needs are needed by students in their learning groups (2) Planning is the stage where preparing everything to support service activities, (3) implementing activities that have been planned, namely by providing direct training to students with lecture, (4) evaluating is an activity to distribute questionnaires containing questions in the form of google form. The conclusion from the results of this dedication is that this training is very helpful for students in preparing to enter the workforce. Presentations, discussions, and simulations make students confident and eager to be active in each session. As a result, students can understand and answer interview questions effectively. Therefore, similar training for other groups of job seekers is highly recommended in the future.
Co-Authors Alfi Fuadah Hariselmi Hariselmi Helprida Simamora Miftahul Ilmi Nurul Aini Rivaldo Kurniawan Iryanto Rukun Santoso