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All Journal Jurnal Sinar Manajemen Greenation International Journal of Engineering Science
Fenisi Resty
Program Studi Manajemen, Fakultas Hukum Dan Ekonomi Bisnis, Universitas Dharmas Indonesia
Automotive Engineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Pengaruh Kualitas Produk, Harga, Dan Word Of Mouth (WOM) Terhadap Keputusan Pembelian Pada Butik Di Kecamatan Koto Salak (Studi Kasus Pada Wanita Di Kecamatan Koto Salak) : The Effect of Product Quality, Price, and Word Of Mouth (WOM) on Purchase Decisions at Boutiques in Koto Salak District (Case Study on Women in Koto Salak District) Ressi Patmala; Yesi Gusteti; Fenisi Resty
Jurnal Sinar Manajemen Vol. 9 No. 3: NOVEMBER 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i3.2878

Abstract

Pada saat ini industri di bidang fashion mempunyai kecenderungan yang terus meningkat, Dalam beberapa tahun terakhir, fashion yang ada di Indonesia berkembang sangat cepat. Hal ini tentu di dukung oleh beberapa aspek, salah satunya adalah desainer lokal yang berpotensi dapat mengembangkan atau menciptakan beberapa produk yang baru. Pada saat ini banyak butik dengan merek fashion yang berbeda yang beredar di Kecamatan Koto Salak seperti Lina butik, Razilia butik, NR buotique, dan Butik Yarashyma. Oleh karena itu, konsumen memiliki kekuatan yang sangat besar dalam menentukan pilihannya, konsumen juga akan semakin jeli dan kritis dalam memilih pakaian yang akan mereka pakai. Tujuan penelitian ini dilakukan untuk mengetahui dan menganalisis pengaruh kualitas produk, harga, dan word of mouth terhadap keputusan pembelian pada butik di kecamatan koto salak (studi kasus wanita kecamatan koto salak). Penelitian ini menggunakan metode kuantitatif pengambilan data menggunakan kuesioner, responden yang dijadikan sampel sebanyak 75 responden. Hasil dari penelitian ini menunjukan bahwa variabel Kualitas Produk menunjukkan pengaruh yang positif dan signifikan terhadap Keputusan Pembelian dapat dilihat pada hasil uji t variabel Kualitas Produk dimana t-hitung lebih besar dari t-tabel (9,520 >1,666) ini menunjukan variabel bebas Kualitas Produk berpengaruh secara positif dan signifikan terhadap variabel terikat Keputusan Pembelian. Variabel Harga menunjukkan pengaruh yang positif dan signifikan terhadap Keputusan Pembelian dapat dilihat pada hasil uji t variabel Harga dimana t-hitung lebih besar dari t-tabel (6,887 >1,666) ini menunjukan variabel bebas Harga berpegaruh terhadap variabel terikat Keputusan Pembelian.
The Influence of Tourist Facilities, Experiential Marketing and The Role of Tourism Ambassadors on Tourist Visiting Satisfaction Mayroza Wiska; Eka Ermawati; Dini Elida Putri; Alex Ferdinal; Fenisi Resty; Yuhelvi Deswita
Greenation International Journal of Engineering Science Vol. 1 No. 3 (2023): (GIJES) Greenation International Journal of Engineering Science (September 2023
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijes.v1i3.102

Abstract

The purpose of the study was to determine how much influence tourist facilities, experiential marketing and the role of tourism ambassadors on tourist visitor satisfaction of Alinia Farm &; Park Dharmasraya Regency in 2022. The method in this study is quantitative method and data collection using questionnaires assisted by SPSS version 20. Sampling in research is probability sampling which is a sampling technique that provides equal opportunities for each element (member) of the population to be selected as a member of the sample. The sampling technique used in this study is purposive sampling using accidental sampling method. Accidental sampling is a sampling technique based on chance. The population in this study was visitors to the Alinia Farm & Park tourist attraction, which was 73,142 visitors. The respondents sampled were 346 respondents. The results of the study showed that partially (t test) it was proven that tourist facilities had a positive and significant effect on visiting satisfaction with t value count > t table (5.633 > 1.966925), experiential marketing had a positive and significant effect on visit satisfaction with t value count > t table (4.659 > 1.966925) and the role of tourism ambassadors had a positive and significant effect on visiting satisfaction with t value calculate t > t table (6.398 > 1.966925) and simultaneously (test F) together with tourism facilities, experiential marketing and the role of tourism ambassadors have a significant effect on visit satisfaction with F value calculated > F table (79,443 > 2,398). The Adjusted R2 value is 0.406 which means that all independent variables can affect 40.6% of the dependent variable. The remaining 59.4% could be influenced by other factors not tested in the study.
Co-Authors Alex Ferdinal Dini Elida Putri Eka Ermawati Mayroza Wiska Ressi Patmala Yesi Gusteti Yuhelvi Deswita