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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal Manajemen Dirgantara
Yuyuk Liana
Sekolah Tinggi Ilmu Ekonomi Malangkucecwara
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Transportation

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PENGARUH MOTIVASI KERJA DAN KEPUASAN KERJA TERHADAP PENINGKATAN KINERJA KARYAWAN MELALUI KOMITMEN ORGANISASI PADA UMKM (STUDI PADA UMKM PAGUYUBAN KERIPIK TEMPE SANAN KOTA MALANG) Yuyuk Liana; Rusmitha Neva Denjayanti
Jurnal Manajemen Dirgantara Vol 15 No 2 (2022): Jurnal Manajemen Dirgantara, Desember 2022
Publisher : Sekolah Tinggi Teknologi Kedirgantaraan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56521/manajemen-dirgantara.v15i2.760

Abstract

Pengusaha di Asosiasi Keripik Tempe Sanan Kota Malang perlu memperhatikan kebahagiaan kerja, motivasi kerja, dedikasi organisasi, dan kinerja karyawan. Proses peningkatan kinerja pekerja sangat penting. Prosedur ini sangat penting bagi reputasi perusahaan, yang sama pentingnya dengan kepentingan keuangan perusahaan. Karena kepuasan kerja terkait dengan keterlibatan dan retensi karyawan, ini merupakan faktor penting bagi bisnis untuk dipertimbangkan. Dedikasi organisasi pada UMKM Paguyuban Keripik Tempe Sanan Kota Malang telah meningkatkan kinerja pegawai dan kepuasan kerja. Populasi pada riset ini yaitu pengrajin keripik tempe di Jl. Sanan gang III. Jumlah sampel sekitar 80 orang responden dengan memakai metode pengambilan sampel jenuh. Analisis data menggunakan path analysis dengan program Partial Least Square (PLS) 3.00. Temuan riset membuktikan motivasi kerja dan kepuasan kerja berdampak langsung maupun tak langsung pada kinerja karyawan melalui komitmen organisasi.
Determinan Perilaku Hedonic Shoping Di Era Digital Darti Djuharni; Maisa Dini; Yuyuk Liana; Novrida Qudsi Lutfillah
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.19907

Abstract

Research aim : to uncover and examine the factors that drive hedonic shopping behavior that leads to impulse buying Design/Methode/Approach : The research was conducted by distributing questionnaires to respondents in Java and Kalimantan in the form of google form (online). The number of samples is based on the number of indicators multiplied by 5, so that the number of 155 respondents is obtained which then the results of their answers are processed using PLS. The variables used in this research are website quality, hedonic shopping motivation, and sales promotion as independent variables, and impulse buying as the dependent variable. Research Finding : hedonic shopping incentive has a favorable and significant impact on impulsive purchasing whereas website quality has no bearing on this behavior. Sales promotions have a similar beneficial and strong impact on impulsive purchases. Additionally, it has been demonstrated that sales promotions make the link between website quality and impulsive purchases stronger. Theoretical contribution/Originality : The results of this study can add references for the development of marketing materials, especially those related to customer behavior. Practitionel/Policy implication : The results of this study can be input for companies and entrepreneurs to better understand consumer buying behavior and the factors that trigger impulse purchases so as to increase sales. Research limitation : This research is limited to three independent variables, namely website quality, hedonic shopping motivation, and sales promotion which influence impulsive purchases.
Co-Authors Darti Djuharni Maisa Dini Novrida Qudsi Lutfillah Rusmitha Neva Denjayanti