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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management
Hendra Dewantara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Journal : Jurnal Mirai Management

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Pengaruh Budaya Terhadap Dinamika Bisnis Internasional Yandi Suprapto; Tan Wan I; Hendra Dewantara; Rahmadhanti Rahmadhanti
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3893

Abstract

With data exposure and analysis, the background will lead to case studies of international business marketing with an eye on that culture. The author will also explain how cultural elements can be so important in International Business. The method used in this study is to process data and collect data. In collecting study data, this was obtained from online journals depending on the topic of discussion. In simple terms, cultural influences are very crucial because this allows them to be great successes or total failures. Loss is not from business, loss is part of life. If other researchers only mostly do theoretical research, then it cannot fully assess the performance of a company. In this case, P&G has been very competent in showing its professional side. P&G is able to dominate the global market as an international business system. In terms of marketing capabilities, understanding and recognition of cultural aspects can be said to be very good because P&G is always responsible for the results. Keywords: Business, International, Cultural.
Co-Authors Figo Winnerko Kelvin Yovanka Rahmadhanti Rahmadhanti Suyono Saputra Tan Wan I Tan Wan I Yandi Suprapto