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Hedonic Shopping Behavior During the Covid-19 Pandemic Eka Adiputra; Dina Alafi Hidayatin
Journal of International Conference Proceedings Vol 5, No 4 (2022): FEBIC International Conference Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v5i4.1939

Abstract

People need money during the Covid-19 pandemic as it is today because of the large number of layoffs and unemployment. The government provides cash assistance to people affected by the pandemic. Cash assistance is to ease the economic burden on the community, but it is indicated that the assistance is used to meet hedonic needs. If true, then the program is not as expected by the government. The purpose of this study is to determine whether social assistance funds are used to meet the needs of life or only for hedonic desires. This study was conducted to analyze the effect of hedonic shopping and money available on impulse buying with positive emotion as an intervening variable. The number of samples in the study was 213 respondents. This study uses Partial Least Square (PLS) analysis. The results showed that the effect of hedonic shopping on impulse buying through positive emotion was positively related (os=0.112; p<0.05). The effect of money available on impulse buying through positive emotion is positively related (os=0,270; p<0,05). Positive emotion will further strengthen hedonic shopping and money available in impulse buying. It is recommended that people who receive cash assistance avoid being in the store for too long because they are afraid that they will receive a store stimulus. Initially, maybe people with funds will not do impulse buying, but if they get comfort, tranquillity, and warmth in the store (positive emotion), they will tend to do impulse buying. It is better for people to determine in advance the products they will buy.Keyword: impulse buying, cash assisement, consumption
PENERIMAAN PAJAK PENGHASILAN PRIBADI SEBELUM DAN SESUDAH DIBERLAKUKANNYA TARIF PAJAK PENGHASILAN TAHUN 2000 Eka Adiputra
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 6 No 2 (2012): JUMPA Volume 6 Nomor 2 Tahun 2012
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.973 KB) | DOI: 10.58431/jumpa.v6i2.39

Abstract

Tax represents the source of state acceptance which play important role in sustaining the development. Economic crisis in 1998 years making growth of Indonesia economics lost ground. This matter also affect at acceptance of tax, one of them acceptance of Personal Income Tax in Surabaya. Acceptance Of Personal Income Tax continue to experience of degradation. This matter push to releasing of new invitation to correspond to the condition of economics at that moment, that is with change of tax rate Income Tax in 2000 years. Change of income tax rate in 2000 years expected can improve acceptance of Income Tax specially Personal Income Tax. Methods used in this study is qualitative research method. Research aims to analysis affect of new tax rate.
PENGARUH PERTUMBUHAN EKONOMI DAN PENINGKATAN PARTISIPASI WANITA BEKERJA TERHADAP UPAYA MENURUNKAN TINGKAT FERTILITAS DI KABUPATEN BOJONEGORO Eka Adiputra; Ria Septiani
Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Vol 10 No 2 (2017): JUMPA Volume 10 Nomor 2 Tahun 2017
Publisher : Sekolah Tinggi Ilmu Ekonomi Cendekia Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (113.911 KB) | DOI: 10.58431/jumpa.v10i2.70

Abstract

China has succeeded in reducing the birth rate from 2.63 children per woman to 1.61 children per woman in 2009. It turns out that factors affecting the decline in birth rate (TFR) is not only due to government policy, economic factors and the number of women's participation also have a major effect on the decrease of TFR. The purpose of this research is to analyze the effect of economic growth and the participation of working women on the birth rate (TFR). The results of this study are economic growth and the participation of working women has no effect on the birth rate. This is because the factors of working women who affect the birth rate occurs only in big cities or metropolis whereas Bojonegoro regency is categorized as an agricultural area that has not become a metropolis.
Product Innovation And Marketing Assistance To Eco Greeen Handcraft MSMEs Latifah Anom; Eka Adiputra; Murtini Murtini; Abdul Azis Safii; Hasan Bisri
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.007

Abstract

The condition of the export market, which is very sluggish, has put the MSME economy and the people who produce environmentally friendly handcrafts in Kasiman Village in an alarming condition; exports of handcraft products have stopped entirely as a result of the crisis after the Covid 19 Pandemic and the war that occurred in Europe. This mentoring program aims to help provide solutions for target partners. Handcraft product innovation and digital-based marketing assistance are expected to boost sales of handcraft products to compete in the local market by targeting millennial generation consumers and e-commerce and social media-based sales strategies. The implementation of innovation assistance for the diversification of handcraft products and the implementation of digital marketing has been going well, which has proven to have succeeded in boosting the sales of handcraft products for the people of Kasiman Village through various e-commerce channels, social media, or direct sales at galleries selling home decor and handcraft products made from friendly materials-environment in Kasiman Village.