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All Journal Proceeding National Conference Business, Management, and Accounting (NCBMA)
Crizki Arouw
Business School, Fakultas Ekonomi dan Bisnis, Universitas Pelita Harapan, Tangerang
Economics, Econometrics & Finance Social Sciences

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ANALISIS PENGARUH BRAND EXPERIENCE, BRAND LOYALTY, DAN BRAND SATISFACTION TERHADAP BRAND EVANGELISM PADA APPLE IPHONE Crizki Arouw; Margaretha Pink Berlianto
Proceeding National Conference Business, Management, and Accounting (NCBMA) 5th National Conference Business, Management, and Accounting
Publisher : Faculty of Economics and Business Universitas Pelita Harapan

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Abstract

The purpose of this study was to determine whether brand experience, brand loyalty, and brand satisfaction affect iPhone brand evangelism. This research is a descriptive quantitative research, descriptive research. The subjects of this research are iPhone users. The sample in this study was 272 obtained from distributing questionnaires through online Google forms. Then the sampling that was carried out in this study was the non-probability sampling method through convenience sampling.BAHASA INDONESIA ABSTRACTTujuan dari penelitian ini adalah untuk mengetahui apakah brand experiene, brand loyalty, dan brand satisfaction berpengaruh terhadap brand evangelism iPhone. Penelitian ini merupakan penelitian kuantitatif deskriptif. Subjek dari penelitian ini adalah pengguna iPhone. Sampel pada penelitian ini adalah sebanyak 272 yang diperoleh dari penyebaran kuesioner melalui Google form secara online. Lalu penarikan sampel yang dilakukan pada penelitian ini adalah dengan metode non-probability sampling melalui convenience sampling.
Co-Authors Berlianto, Margaretha Pink