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All Journal Journal of Business and Management Journal of Innovation, Business and Entrepreneurship
Evy Rachmawati, Evy
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Decision Sciences, Operations Research & Management

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Analysis the Factor of Customer Satisfaction in Service Business (Case of Spa Business) Putri, Marcha Monita Ayu; Rachmawati, Evy
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. The purpose of this research is to basically identify which factors affects customer satisfaction after receiving a spa service treatment, thus later could produce a good recommendation for a similar business from the result of the research. Previous research shows there are four factors which affects customer satisfaction in spa services, which are service quality; perception towards the spa; perception towards the price; and perception towards the therapist. The respondents in this research are women who are aged between 18 to 50 years old and are currently living in Bandung and its surrounding area. The author uses questionnaire to obtain primary data and literature studies to obtain secondary data. Multiple linear regression is used for analyzing the connection between customers response and their satisfaction after having spa activity with the factors affecting it. The result of data analysis shows that from four factors that affect customer satisfaction, there are three factors that influence the customer satisfaction and one one factor that does not influence customer satisfaction. Result from the data analysis reveals that the perception of price is the most influencing factors because it has the biggest t-score in the t-test result (table 1.1). While perception of store is the one that not affect customer satisfaction because the t-score is less that t-table, therefore, the hypotheses is rejected. The other factors that influencing the customer satisfaction are perception of employee for the second and then the service quality for the third. Keywords: Customer Satisfaction, Service Business, Spa Business
The Effect of Online Shopping Preference on Social Media and Webstore to Purchase Decision of Start-Up Company Pohan, Atika Sari; Rachmawati, Evy
Journal of Innovation, Business and Entrepreneurship Vol 1, No 1 (2016)
Publisher : Journal of Innovation, Business and Entrepreneurship

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Abstract. lPipel is a fashion company which offer woman bag multiwear that delivered the concept of two-tone in every article. The company focus to increase marketing strategy by using two startegies, namely webstore and social media. Start-up company can build online business using any media such as social media and webstore. Nowadays, most of the owner business online choose social media as online transaction. Furthermore, it can be promotion tools. On other hand, issues being faced by e-commerce are less content, apperance photo of product, also product description. It can be concluded that the business owner havent effective while use it. There are 3 variables to be examined namely quality, product, and trust. Each variables tested toward social media and webstore. This study to find out which variable is driving consumers to purchase decision online whether through social media or webstore. The method to be used is quantitative and qualitative (mix method). Data will be obtained by interviewing 129 respondents via the enclosed questionnaire. In addition, the interview will also be made to obtain qualitative data that able help in the analysis process. The result of social media showed that the only one variable that has significant influence which is quality.  Then, the result of  webstore showed that there are two variables that has significant influence are quality and trust. In this case, the most influence variable falls to quality on webstore and social media. The last analysis, the result show social media has the higher mean rank than webstore. Keywords: social media, websites, online shopping, purchase decision.
The Influence of Marketing Mix to Consumer Purchasing Decisions DK Donut, Cimindi, Bandung Rohman, Ngabdur; Rachmawati, Evy
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

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Abstract. This research objective to know the marketing mix of DK Donut Company and the influence of marketing mix toward purchase decision donut. Variables that used are variable marketing mix and variable reseller purchase decision. Questionnaire was done toward 78 respondents that take randomly and be analyzing using SPPS. Researcher also had done observation on production place. The results of this research are DK Donut Company had set marketing mix (product, price, place, and promotion).In product variable, DK Donut Company had produced a product with brand DK Donut. DK Donut’s reseller can use their brands and sell the product with reseller price.In price variable, DK Donut Company decided its product price based on competition based pricing (competitor’s price). In place or distribution variable, DK Donut Company has some reseller who distribute company’s product. DK Donut production place is not strategic so the location is not easy accessible reseller especially reseller by a car. In promotion variable, DK Donut had built billboards to promote the product and brands DK Donut to the reseller/consumer. Variable product and price gives positive influence toward purchase decision significantly. Recommendation to DK Donut Company to make the production place strategic by replace production place (by rent a shop store) which is accessible to all kind of reseller. DK Donut Company has to keep cleanliness production place and do some promotion program to get new reseller and maintain old reseller.  Keyword: marketing mix, reseller, purchase decision, DK Donut Company
Co-Authors Ngabdur Rohman, Ngabdur Pohan, Atika Sari Putri, Marcha Monita Ayu