Zuhriah Zuhriah
Jurusan Administrasi Bisnis Politeknik Negeri Samarinda

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Prosedur Penyimpanan Surat Masuk Pada Dinas Perindustrian, Perdagangan, Koperasi, Usaha Kecil Dan Menengah Provinsi Kalimantan Timur Zuhriah Zuhriah; Gunadi Gunadi
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 2, No 1 (2021): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v2i1.1343

Abstract

The procedure of storing incoming mail is a step of work carried out in connection with the deposit of a warrant and then processed at the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises of East Kalimantan Province. The object of this research is the procedure of storing letters at the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises of East Kalimantan Province. The purpose of this study is to find out how the procedure of storing incoming letters to the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises of East Kalimantan Province. This research was conducted by qualitative descriptive method. The result of this study storage system used in the Department of Industry, Trade, Cooperatives, Small and Medium Enterprises East Kalimantan Province is a storage system based on numbers. According to (Sedarmayanti, 2015) the archive storage system based on numbers is one of the problem group file matching systems that then each or every problem is given a certain number
Pengaruh Hedonic Value, Service Quality Dan Price Label Serta Experience Terhadap Purchase Decision Melalui Word of Mouth Dan Purchase Intention Pada Pengunjung Indomaret Di Kota Samarinda Zuhriah Zuhriah; Hendrik Batoteng; Nur Fitri Amalia Gading
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 1, No 2 (2020): E-BISMARK: Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (331.504 KB) | DOI: 10.46964/jebm.v1i2.644

Abstract

This study discusses retail, consumer behavior in shopping and explanations of variable purchase decisions on Indomaret visitors in Samarinda city along with variables that affect hedonic value variables, service quality, price tags, and experience, word of mouth  and purchase intention. Discusses some of the theories used as a reference to assist this research, as well as theories relevant to the objects and variables studied, namely marketing theory, service marketing theory, retail marketing theory, understanding of marketing mix and understanding consumer behavior. Then explain the definition of each variable used in this study. The analysis technique used in this study is to use SEM (Structural Equation Modeling) with the help of AMOS (Analysis Moment of Structure) software. The characteristics of the respondents in this study, the test results using AMOS software, obtained a fit and significant relationship between each variable, there is also a direct effect, an indirect effect, and a total effect.
Tugas Dan Tanggung Jawab Sekretaris Dalam Menjalankan Tugasnya Pada Kantor Dinas Pekerjaan Umum Penataan Ruang Dan Perumahan Rakyat Provinsi Kalimantan Timur Zuhriah Zuhriah; ST. Nurhasanah; Satryawati Satryawati
E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing Vol 3, No 1 (2022): E-BISMARK : Jurnal Ekonomi, Bisnis Dan Marketing
Publisher : Politeknik Negeri Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46964/jebm.v3i1.1713

Abstract

Duties and Responsibilities of the Secretary in Carrying Out His Duties at the Office of the Public Works Department of Spatial Planning and Public Housing in East Kalimantan Province. This study aims to find out how the duties of a secretary in carrying out their duties in the office. In general, Business Administration is a major that studies everything about the operational activities of a company or business. The company's own operational activities include marketing, HR, secretarial, financial management, production and so on. For example, a secretary who works at the Office of Public Works, Spatial Planning and Public Housing in East Kalimantan Province, carries out the tasks assigned by the Head of the Service in accordance with his/her field of work. The Secretariat consists of the General Sub-Section, the Finance Sub- Section and the Planning Sub-Section. Each Sub Division is led by a Head of Sub Division who in carrying out his duties is under and responsible to the secretary. The author's purpose in taking the title of this Final Project is to find out how the performance process of a secretary at the Office of the DPUPR & PERA Prov. East Kalimantan. The Head of the Planning Sub-Section has the main task of leading the implementation of tasks in the Planning Section, Developing Programs, preparing materials for the preparation of technical policies in the field of transportation planning, informatics and communication as well as reports in the field of program planning.