Rangga Wisanggara
Universitas Islam Negeri Imam Bonjol Padang

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Journal : Maqdis: Jurnal Kajian Ekonomi Islam

ANALISIS LOYALITAS KONSUMEN PERBANKAN SYARIAH DI SUMATERA BARAT Roni Andespa; Rangga Wisanggara; Faznil Husna S. Rasyad
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 2 (2019): Juli - Desember 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i2.523

Abstract

This study aims to analyze the loyalty of Islamic bank customers in West Sumatra. The object of research is all Islamic banks operating in West Sumatra. The population of this study is all Islamic banking customers in the province of West Sumatra. The research sample is 200 Islamic bank customers. The technique used in sampling is a non probability sampling method using Convenience sampling. The level of customer loyalty can be seen from the level of brand loyalty. In general, customer loyalty to Islamic banks in West Sumatra is very good or loyal. This can be seen from the value of the possibility of brand transfer (ProT) of Islamic banks in West Sumatra is (25.5%) and the Atrition Rate is (3%), these results indicate the percentage of a customer moving to another company, which is obtained from the reduction in the value of ProT with a percentage of non-loyal values.
PENGARUH PEOPLE, PROCESS, DAN PHYSICAL EVIDENCE TERHADAP KEPUTUSAN MENABUNG DI BANK SYARIAH RONI ANDESPA; RANGGA WISANGGARA; FAZNIL HUSNA S. RASYAD; RIANDY MARDHIKA ADIF
Maqdis: Jurnal Kajian Ekonomi Islam Vol 4, No 1 (2019): Januari - Juni 2019
Publisher : Universitas Islam Negeri Imam Bonjol Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15548/maqdis.v4i1.489

Abstract

The research theme is "Islamic Bank Management". The research objective was to see the effect of people, process, and physical evidence on the customer's decision to save in Islamic banks. The object of research is Islamic banks in West Sumatra. The study sample was 250 customers. Research is causality. The research method is quantitative. The results of the study are: 1) People significantly influence saving decisions, 2) Process significantly influences saving decisions, 3) Physical evidence significantly influences saving decisions.