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All Journal International Journal of Global Accounting, Management, Education, and Entrepreneurship (IJGAME2) Jurnal Ekonomi
Nurlaila Nurlaila
Aufa Royahan University
Economics, Econometrics & Finance Education Social Sciences

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THE EFFECT OF MANAGERIAL OWNERSHIP, LEVERAGE AND PROFITABILITY ON DIVIDEND POLICY ON MANUFACTURING COMPANIES LISTED ON THE INDONESIA nurlaila
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 1 No. 2 (2021): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v1i2.33

Abstract

This study aims to determine the effect of managerial ownership, leverage and profitability on dividend policy on manufacturing companies listed on the Indonesia Stock Exchange in the 2014-2018 period. The sampling technique in this study used purposive sampling and obtained 66 samples of manufacturing companies listed on the Indonesia Stock Exchange (IDX). The results of this study indicate that managerial ownership, leverage and profitability simultaneously have positive and significant effects on dividend policy. While partially only profitability variables that have a positive and significant effect on dividend policy and for managerial ownership and leverage variables do not have a significant effect on dividend policy.
THE INFLUENCE OF WORD OF MOUNT AND SOCIAL MEDIA ON THE PURCHASE DECISION OF TRADISONAL CAKE (BIKA BAKAR) Nurlaila Nurlaila; Khairunnisa Butar-Butar; Siti Isma Sari Lubis
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

ng decisions based on a significant value less than 0.05 with t count (3.557) > t table (1.993). This proves that the more promotions through word of mount spread to consumers, the greater the purchase decision. While social media variables on purchasing decisions that there is a partial influence between social media on purchasing decisions are seen based on a significant value less than 0.05 with t count (4,303) > t table (1,993). This proves that the marketing strategy through social media that is carried out will increasingly influence purchasing decisions. Based on these results, the results of the study stated that there was a simultaneous influence between word of mount and social media variables on product purchasing decisions, seen from a significant value of less than 0.05 with an F count (63,522) > F table (3.12). This proves that the better or more frequent promotions through word of mouth and social media are carried out, the greater or increased the product purchasing decision, in this case Bika Bakar Maga.
Co-Authors Khairunnisa Butar-Butar Lubis, Siti Isma Sari