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All Journal eCo-Buss Studium: Jurnal Pengabdian Kepada Masyarakat
Sunargo
Universitas Putera Batam
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pembinaan Pembangunan Karakter Sumber Daya Manusia Unggul Pada Masyarakat Pulau Jaloh Batam Sunargo; Ambalegin; Poniman
Studium: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 1 (2022): Studium: Jurnal Pengabdian Kepada Masyarakat
Publisher : WIDA Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53867/jpm.v2i1.39

Abstract

The development of physical resources requires mental development that emphasizes the superiority of human resources (HR). In general, the development of infrastructure as a physical resource in Batam City has been adequate to the islands around Batam such as Jaloh Island. Human resource character development needs to be improved so that infrastructure development can be utilized optimally by the community to open opportunities for excellence. The role of superior human resources is needed based on character building in order to be able to determine the potential advantages of the community. Character building is important to support the development of physical resources. The potential of the island as a local, national, and foreign tourist spot also requires the support of leadership. This community service aims to form a community with leadership and personal characters in supporting physical development, the potential of the tourist island area, and marine products. This community service was carried out to the Jaloh Island Youth Organization to obtain superior human resources. The implementation of the service started in December 2021 until June 2022 for five meetings. The method of service is through the delivery of material with presentations, discussions, and evaluations. The results showed that participants have the readiness and willingness to carry out character development to become superior human resources.
Pengaruh Promosi, Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Produk Bear Brand di Kota Batam Widiyanti Oktavira; Sunargo
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.628

Abstract

The growth in fresh milk production in Indonesia has fluctuated in terms of demand for fresh milk every year, but in 2020 to 2021 the demand for fresh milk will increase this is because there is a tendency for the Indonesian people to consume more Bear Brand milk in Indonesia in accordance with the growth in cases Covid-19 that year. However, since the disappearance of the Covid-19 virus in Indonesia, Bear Brand sales have decreased, this is due to the lack of promotion provided, the quality of the products that are not innovative, and the brand image that has not been fully remembered by all groups. The purpose of this study is to find out how promotion, product quality and brand image can influence purchasing decisions on Bear Brand products in Batam City. This research uses quantitative with descriptive. The population used is a buyer or who consumes Bear Brand milk products in Batam City, using the lambeshow formula with the results of 100 respondents. The analysis tools include descriptive statistical tests, data quality tests, classical assumption tests, influence tests and hypothesis testing. The results of the study can show that promotion, product quality and brand image can have a partial or simultaneous positive and significant influence on purchasing decisions on Bear Brand products in Batam City.
Co-Authors Ambalegin Ambalegin Poniman Widiyanti Oktavira