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All Journal Jeksyah
Moh Kadri
Sekolah Tinggi Agama Islam AlIkhlas Poso
Religion Economics, Econometrics & Finance

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Analisis Strategi Pemasaran di Toko Najwa Dalam Menciptakan Kepuasan Pelanggan Suci Larasati; Moh Kadri
JEKSYAH (Islamic Economics Journal) Vol. 1 No. 1 (2021): May 2021 Edition
Publisher : Fakultas Ekonomi dan Bisnis Islam _ IAIN Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.325 KB) | DOI: 10.54045/jeksyah.v1i1.29

Abstract

This study aims to determine the Marketing Strategy at Najwa Store in creating customer satisfaction. This type of research is descriptive quantitative, the total sample of 15 customers with a sampling technique that census. The data collection method is direct observation, interviews and by using a questionnaire. The results of this study indicate that in creating customer satisfaction at Najwa Store it is important to know the importance of the marketing mix that is the set of variables used by Najwa Stores to increase consumer satisfaction (buyers), wherein the variables of the marketing mix consists of seven variables: price, product completeness, promotion of goods, location, service quality, product quality, and facilities.
Co-Authors Suci Larasati