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All Journal Jurnal Menata Jurnal Desain dan Analisis Teknologi
Heri Nuryanto
Politeknik Pariwisata Batam
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Engineering Industrial & Manufacturing Engineering Social Sciences Veterinary

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PENGARUH PROMOSI & PELAYANAN ONLINE FOOD DELIVERY TERHADAP KEPUTUSAN PEMBELIAN DI TORE JAPANESE EATERY BATAM Karrika Sari; Heri Nuryanto
JURNAL MENATA Vol. 1 No. 2 (2022): NOPEMBER
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (259.019 KB)

Abstract

In this digital era, online food delivery services make life easier not only for consumers but also for the culinary industry such as Tore Japanese Eatery Batam. But, Tore Japanese Eatery Batam is having a climbdown on online food delivery purchases these past 6 months. A lot of complaints about promotion and service are also popping up on the Instagram comment section at @gofoodindonesia and @grabfoodid. The purpose of this research is to analyze how sales promotion and service quality are giving impact on online food delivery purchase decisions at Tore Japanese Eatery Batam. This research also looks for the difference in sales promotion and service quality given by Gofood and Grabfood at Tore Japanese Eatery Batam. This is comparative and associative research using quantitative method with 212 people as the sample. Multiple linear regression and Mann-Whitney test were used as the data analyzing tools for this research. The research’s findings revealed that (1) There is no significant difference in sales promotion given between Gofood and Grabfood, (2) There is no significant difference in service quality given between Gofood and Grabfood, (3) Sales promotion is giving positive impact on purchase decision, (4) Service quality is giving positive impact on purchase decision, (5) Both sales promotion and service quality are giving positive impact on online food delivery’s purchase decision at Tore Japanese Eatery Batam.
ANALISA DESKRIPTIF PASCAWEBINAR PARIWISATA Heri Nuryanto
Jurnal Desain Dan Analisis Teknologi Vol. 1 No. 1 (2022): Juli
Publisher : Aptikom Kepri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (609.709 KB) | DOI: 10.58520/jddat.v1i1.16

Abstract

Pandemi Covid 19 telah merubah tatanan kegiatan seminar indoor menjadi webinar. Melalui seperangkat aplikasi kegiatan webinar menjadi salah satu solusi kegiatan seminar, dimana pemateri dan peserta tidak perlu bertemu tatap muka. Akan tetapi salah satu kendala dalam kegiatan ini adalah kondisi jaringan internet yang kurang stabil sehingga mengakitbatkan materi seminar kurang maksimal untuk di dapatkan oleh peserta. Untuk itu langkah mengupload hasil pelaksanaan seminar dalam kanan Youtube mrupakan salah satu alternatif dalam penyebaran informasi hasil seminar secara baik. Tujuan dari penelitian ini diantaranya adalah Untuk mengetahui berapa jumlah webinar yang diupload, data statistik deskriptif, jumlah kanal yang melakukan upload hasil pelaksanaan kegiatan webinar dengan tema pariwsata,dan Memperoleh hasil analisis kegiatan webinar tema pariwisata yang diupload di You Tube. Metode analisis data penelitian ini menggunakan penelitian kualitatif dengan teknik pengupulan data observatif. Hasil penelitian, dalam rentan waktu tahun 2020 sampai dengan 2021 terdapat 14 konten webinar pariwisata dengan total views 57.550, dengan total durasi video selama 14 jam 53 menit 17 detik.
Co-Authors Karrika Sari