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This Author published in this journals
All Journal Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri Transformasi: Journal of Economics and Business Management Journal of Management and Social Sciences
Dian Irmawani
Universitas Islam Negeri Sumatera Utara
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : Journal of Management and Social Sciences

 1 
PERAN MANAJEMEN PEMASARAN GLOBAL DALAM MENINGKATKAN KEPUASAN KONSUMEN Suhairi Suhairi; Dian Irmawani; Mira Nur Aisah; Sonia Purba; Amalia Munajah Nasution
Jurnal of Management and Social Sciences Vol. 1 No. 1 (2023): Januari : Journal of Management and Social Sciences
Publisher : CV. Aksara Global Akademia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59031/jmsc.v1i1.72

Abstract

The contemporary era of globalization has connected everything. Thus, it is impossible to understand many economic, political and cultural relations from a single perspective. Almost all over the world, globalization has changed the way people live, work and consume. Thus the phenomenon of modernization was born, modernization is a process in which society becomes increasingly dependent on technology. In the world of business, technology is one of the most important things in marketing to the public, especially global marketing. So this research aims to see how the role of global marketing management in increasing consumer satisfaction, especially in Indonesia.
Co-Authors Alfi Hidayat Amalia Munajah Nasution Miftahul Jannah Mira Nur Aisah Muhammad Iqbal Sayuti Harahap Nur Ahmadi Bi Rahmani Siti Aisyah Sonia Purba Zuhrinal M. Nawawi