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Technology Acceptance Model (TAM) as Factors of Online Vegetable Purchasing Decision Avivah Rahmaningtyas; Nanang Kusuma Mawardi; Ignatius Suprih Sudrajat
Agribusiness Journal Vol 5, No 2 (2022): Agribusiness Journal
Publisher : UNIVERSITAS SEMBILANBELAS NOVEMBER KOLAKA

The growth of e-commerce and vegetable consumption become a good opportunities for vegetable sellers to expand their business online. Understanding how consumers perceive the two elements of TAM is important as it will help vegetable sellers formulate a strategy that applies specifically to their online store. In this study, Structural Equation Modeling - Partial Least Squares (SEM-PLS) is used to analyze the data. The independent variables in this study were perceived usefulness (PU) and perceived ease of use (PEOU), meanwhile the dependent variable was purchase decision (KP). This study have met the criteria of validity and reliability. The result of this research is two component of TAM significantly affecting vegetable purchasing decision in online stores. Using significance level at 0.05, t-statistic for PEOU is 3,627 which is greater than 1.960, meanwhile t-statistic for PU is 5,394 which is greater than 1.960. The owner business of vegetable in online store should develop their platform to help consumer feel more convenient and efficient while purchasing the product online.

ONLINE VEGETABLE PURCHASE DECISION FOR CONSUMERS IN INDONESIA Nanang Kusuma Mawardi; Avivah Rahmaningtyas
MANAJEMEN DEWANTARA Vol 7 No 1 (2023): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v7i1.14026

Currently, exchange activities can be carried out without meeting physically through electronic markets or what is commonly referred to as e-commerce. Research results from merchantmachine.co.uk (2019) stated that e-commerce growth in Indonesia was the fastest in the world at 78%. Currently, there are many types of businesses that use e-commerce as a medium for transactions as well as marketing, including types of businesses that sell fresh products such as vegetables. Data from the 2018 National Socio-Economic Survey (SUSENAS) (in Sumantri, 2019) shows an increase in vegetable consumption in Indonesia in 2015 from 29.68 kcal/capita/day to 37.95 kcal/capita/day in 2018. User growth the internet in Indonesia and the increase in vegetable consumption are good opportunities for online vegetable shops to expand their business. This study aims to determine what factors influence consumers' online vegetable purchasing decisions in Indonesia. The stages of the research method that will be carried out are starting with data collection, both primary data and secondary data. Primary data was obtained by distributing questionnaires to respondents. The questionnaire uses a google form and is distributed online. Research respondents were selected using a non-probability sampling method with an accidental sampling technique. The data processing method is using the Structural Equation Modeling - Partial Least Square (SEM-PLS) model with 5 independent variables and 1 dependent variable. The independent variables in this study are perceived usefulness (PU), perceived convenience (PEOU), attitudes, subjective norms, and perceptions related to behavioral control, while the dependent variable in this study is purchasing decisions. The targeted outputs are the publication of Scopus-indexed international journals and international seminar proceedings. TKT results of this study are expected to be at level 6, namely the achievement of a conclusion from the results of the analysis of consumer behavior who shop for vegetables online. Then a draft recommendation can be drawn up for vegetable marketing actors and the government as a regulator. The results showed that the factors that influence online vegetable purchasing decisions by Indonesian consumers in this study were Perception of Ease (PU), Attitude (AT), and Perception of Behavioral Control (PCB). Factors that have no effect are perceived usefulness and subjective norms. These results illustrate that respondents in this study tend to buy vegetables online when each individual can access internet technology. Respondents also tend to make purchasing decisions based on internal factors because they believe in their ability to carry out activities and have no effect on their external environment.

Faktor-Faktor yang Mempengaruhi Konsumen dalam Pembelian Sayur Online di Kota Surabaya Darojatul Mukaromah; Suprih Sudrajat; Nanang Kusuma Mawardi
JURNAL ILMIAH AGRITAS Vol 5 No 2 (2021): Oktober
Publisher : Fakultas Pertanian UST

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Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi konsumen dalam pembelian sayur secara online di Kota Surabaya. Metode dasar yang digunakan dalam penelitian ini adalah metode deskriptif kuantiatif. Teknik pengambilan data menggunakan kuesioner yang disebarkan secara online menggunakan google form. Metode pengambilan sampel menggunakan non probability sampling dengan teknik accidental sampling. Penentuan jumlah sampel yaitu seluruh variabel dikali 10, sehingga diperoleh jumlah sampel 40 orang. Metode analisis dalam penelitian ini menggunakan analisis regresi linear berganda dengan uji determinasi (R²) dan menggunakan uji t statistik (α = 0,05). Hasil penelitian menunjukkan bahwa faktor persepsi kebermanfaatan dan persepsi dalam kontrol perilaku berpengaruh secara positif dan signifikan terhadap keputusan konsumen dalam pembelian sayur online di Kota Surabaya. Sedangkan faktor persepsi kemudahan berpengaruh secara negatif dan signifikan terhadap keputusan konsumen dalam pembelian sayur online di Kota Surabaya. Dari ketiga variabel yang sudah diteliti, variabel persepsi kebermanfaatan (X1) dan variabel persepsi dalam kontrol perilaku (X3) memiliki pengaruh paling besar terhadap keputusan pembelian (Y) yaitu dengan tingkat signifikan 0,001.

PENGARUH STRATEGI PROMOSI DAN HARGA JUAL TANAMAN HIAS TERHADAP MINAT BELI KONSUMEN DI PASAR SATWA DAN TANAMAN HIAS YOGYAKARTA Romi Latifah; Suprih Sudrajat; Nanang Kusuma Mawardi
JURNAL ILMIAH AGRITAS Vol 5 No 2 (2021): Oktober
Publisher : Fakultas Pertanian UST

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Penelitian ini bertujuan untuk mengetahui pengaruh strategi promosi dan harga jual tanaman hias terhadap minat beli konsumen di Pasar Satwa dan Tanaman Hias Yogyakarta (PASTY). Metode dasar yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Teknik pengambilan data menggunakan kuesioner yang disebarkan secara offline dan online menggunakan google form. Metode pengambilan sampel menggunakan non probability sampling dengan teknik accidental sampling. Penentuan jumlah sampel yaitu menggunakan metode slovin dan diperoleh jumlah sampel sebanyak 160 responden. Metode analisis dalam penelitian ini menggunakan analisis regresi linear berganda dengan uji determinasi (R²) dan menggunakan uji t statistik (α = 0,05). Dari kedua variabel yang sudah diteliti, variabel strategi promosi (X1) dan harga jual (X2) memiliki pengaruh terhadap minat beli (Y) yaitu dengan tingkat signifikan 0,000. Artinya, dapat disimpulkan bahwa hasil penelitian menunjukkan faktor strategi promosi dan harga jual tanaman hias berpengaruh secara positif dan signifikan terhadap minat beli konsumen dalam pembelian tanaman hias di Pasar Satwa dan Tanaman Hias Yogyakarta (PASTY).

PENGARUH SISTEM PENGUPAHAN TERHADAP TINGKAT KEPUASAN KARYAWAN PT. BENGKULU SAWIT LESTARI Evoni Anselia; Wahyu Setya Ratri; Nanang Kusuma Mawardi
JURNAL ILMIAH AGRITAS Vol 7 No 1 (2023): Maret
Publisher : Fakultas Pertanian UST

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Employees want a pay system that they perceive as fair and in line with their expectations. When wages are seen as fair based on job demands, individual skill levels, and community pay standards, satisfaction is likely to result. The purpose of this study is to determine the existing wage system at PT. Bengkulu Sawit Lestari and to find out the effect of the Wage System on the Satisfaction Level of Employees of PT. Bengkulu Sustainable Palm Oil. This research is quantitative research. The population in this study were employees with a total of 150 people consisting of mill managers, staff and employees of PT. Bengkulu Sustainable Palm Oil. Based on the results of calculations from the existing population, the number of samples obtained is 60 samples taken using the slovin husein umar formula. Sampling was done by random sampling. Data were collected using a questionnaire. Data were analyzed using simple linear regression analysis using the research model Y = + X₁ + e. Where Y is employee satisfaction, is the regression coefficient, X₁ is the wage system, and e is the error term. The t count value is 16,204 and the t table value is 2,004. t count > t table, the wage system variable is rejected and the employee satisfaction level variable is accepted, which means that the wage system affects the level of employee satisfaction. From the results of data analysis, it can be concluded that there is a significant influence between the variable wage system on the variable level of employee satisfaction. These results indicate that the wage system is an important thing to be considered by PT. Bengkulu Sustainable Palm Oil. The conclusion is that the wage system has an effect on employee satisfaction. this will have implications for the achievement of the company's vision and mission. Suggestions pay more attention to the selection and determination and acceptance of employees.

ANALISIS NILAI TAMBAH PENGOLAHAN KEDELAI MENJADI SUSU KEDELAI PADA INDUSTRI RUMAH TANGGA SARI KEDELAI “BU ADE” DI CATURTUNGGAL KEC. DEPOK KABUPATEN SLEMAN DIY Dwi Yuliyanto; Susi Widiatmi; Nanang Kusuma Mawardi
JURNAL ILMIAH AGRITAS Vol 7 No 1 (2023): Maret
Publisher : Fakultas Pertanian UST

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This study aims to determine the process of processing soy into soy milk and to find out the added value that exists in the Household Industry of Soy Essence "Bu Ade". This research was carried out in the Household Industry of Soybean Essence "Bu Ade". This research was conducted using descriptive analytical and quantitative methods (Hayami method). The hypothesis test used is a statistical test (T-test). From the results of the study, it shows that the soy milk product produced by soy juice is "Bu Ade" it has a value added of 71% for 2017; 71% for 2018; 90% for 2019; 95% for 2020; and 94% for 2021. The added value of soy milk in the household industry of soy juice "Bu Ade" according to the Hayami method rules if it has an added value ratio of more than 40% is said to be high. So it can be concluded that the soy milk products produced by the household industry of Soy Juice "Bu Ade" have a high added value.

EFEKTIVITAS KARTU TANI DALAM DISTRIBUSI PUPUK BERSUBSIDI DI KECAMATAN NGRAMPAL KABUPATEN SRAGEN Fika Febriana; Artita Devi Maharani; Nanang Kusuma Mawardi
JURNAL ILMIAH AGRITAS Vol 7 No 1 (2023): Maret
Publisher : Fakultas Pertanian UST

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The study aims to determine the effectiveness of the farmer cards in the purpose of the distribution of subsidized fertilizers in Ngrampal District Sragen Regency and to determine the differences in the effectivenees of the distribution of subsidized fertilizer with farmer cards and without using farmer cards. The sampling technique in this study wa a simple random sampling technique. The method of determining the number of samples uses is the theory of Gay and Diehl, which is 10% of the total population, because the research conducted is distributive one.Data collection techniques use are questionnaires, interviews, documentation, and observation. The research was conductedat the Konco Tani Fertilizer Kiosk and the Sri Murni Fertilizer Kiosk. The result showed that the distribution of subsidized fertilizer using the farmers cards based on six appropriate indicators was quite effective. The distribution of subsidized fertilizers based on the right time, right price, right quality, and right place is classifieds very effective. The results showed that the effectiveness of using farmer cards in the distribution of subsidized fertilizers in Ngrampal District, Sragen Regency was still low because farmers did not understand how to distrubute subsidized fertilizers with farmers card because of the lack of conseling and socialization from the government regarding the use of farmer card . The experiment there were differences in the effectiveness of fertilizer distribution subsidized before and after using farmers card by 2.29%.

PENGARUH KUALITAS DAN HARGA PRODUK BENIH JAGUNG HIBRIDA BISI-18 TERHADAP KEPUASAN PETANI DI KALURAHAN BANYUSOCO, KAPANEWON PLAYEN, KABUPATEN GUNUNGKIDUL Ribut Siti Nuranisyah; Nanang Kusuma Mawardi; Eska Stefani
JURNAL ILMIAH AGRITAS Vol 8 No 1 (2024): Maret
Publisher : Fakultas Pertanian UST

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The aim of this research is to determine the effect of the quality and price of BISI-18 hybrid corn seed products on farmer satisfaction in Banyusoco Village, Playen District, Gunungkidul Regency. This research is a quantitative research with sample determination using the Slovin formula, obtaining 85 respondents from a population of 489 taken from each farmer group in Banyusoco village. The data analysis method used is the quantitative descriptive method by calculating the score value for each variable and the multiple linear analysis method. The research results show that the quality variable score is 3,976, which is in the high category, the price variable score is 2,059, which is in the medium category, and the satisfaction variable score is 3,016, which is in the high category. The results of the t test show that the significant value of X1 is 0.000 < 0.05 and This is because farmers look more at quality than price. The calculated F test shows a value of 8,623 > 3.11 (Ftable), with a significant value of 0.000 < 0.05, so the hypothesis is accepted or in other words the quality and price variables, together simultaneously influence farmer satisfaction. Based on the determination test, the Adjusted R Square value or coefficient of determination is 0.154, which means that the influence of the independent variables, namely quality and price, on the dependent variable, namely satisfaction, is 15.4%, while the remaining 84.6% is influenced or explained by other variables not included in the model this research, such as place factors, service quality, experience, strategy, etc. Keywords: BISI-18 Hybrid Corn Seeds, Quality, Price, Farmer Satisfaction

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