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All Journal AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment)
Rini Efrianti
Program Studi Magister Ekonomi Pertanian Universitas Baturaja. Indonesia
Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Education Energy Environmental Science

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The Effect Of Intensification of Rainfed Paddy Rice on the Production of Rainfed Paddy Rice in Martapura Sub-District, East OKU Regency Novalina; Rini Efrianti; Yunita Sari
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 1 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.388 KB) | DOI: 10.29165/ajarcde.v7i1.230

Abstract

This study aims to analyze the effect of the intensification of rainfed lowland rice on rainfed lowland rice production in Martapura Sub-District, East OKU Regency. The type of research used in this study is a quantitative descriptive method. The data analysis used in this study is multiple regression analysis. The results showed that the rainfed lowland rice intensification program in Martapura Sub-District, East Ogan Komering Ulu Regency affected lowland rice production both partially and simultaneously. Variables use of high-yielding seeds (X1), use of dolomite (X2), use of urea fertilizer (X3), use of NPK fertilizer (X4), use of liquid organic fertilizer (X5), use of pesticides (X6) and labor (X7) have a positive effect and significant effect on lowland rice production in Martapura District, East Ogan Komering Ulu Regency. The variable that has the most influence on lowland rice production in Martapura Sub-District, East Ogan Komering Ulu Regency, is the use of superior seeds with a standard value of the partial regression coefficient (beta coefficient) of 3.099.
Strategy for Developing Small Micro and Medium Enterprises of Culinary in Baturaja City, OKU Regency Robi Vitergo; Fifian Permata Sari; Rini Efrianti; Anggi Fatmayati Manggi
AJARCDE (Asian Journal of Applied Research for Community Development and Empowerment) Vol. 7 No. 2 (2023)
Publisher : Asia Pacific Network for Sustainable Agriculture, Food and Energy (SAFE-Network)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29165/ajarcde.v7i2.234

Abstract

This study aims to examine internal and external elements in the development of Culinary MSMEs in Baturaja City, OKU Regency, to define the Culinary MSMEs' development plan to improve economic growth in Baturaja City, OKU Regency. This study employed the survey method of research. A SWOT analysis was utilized to analyze the data in this investigation. The study's findings reveal various internal and external aspects. Internal factors include strength, consumer service, promotional media, raw material availability, and labor. Weaknesses include a lack of ability to innovate products, a scarcity of development money, difficulties obtaining raw materials, and technological limits in manufacturing. In the meanwhile, external forces present opportunities: the consumer. According to the findings of the study, the development strategies used to develop culinary MSMEs in Baturaja City, OKU Regency are the SO Strategy (difference and development of quality-oriented products and the development of marketing or promotional strategies), the WO Strategy (development of more varied product designs and the development of production processes with the revitalization of more modern machines and equipment), and ST Strategy (a highly competitive product development with a characteristic load local, Credit policy with cheaper interest and simpler process and improvement of the quality of physical infrastructure as well), WT Strategy (Development of promotion to the market with more sophisticated media and Increased role of external institutions, associations of large entrepreneurs in the development of MSME businesses)
Co-Authors Anggi Fatmayati Manggi Fifian Permata Sari Fifian Novalina Robi Vitergo Yunita Sari