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All Journal Enrichment : Journal of Management Jurnal Manajemen dan Bisnis
Selfiani Selfiani, Selfiani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN KEAMANAN TERHADAP MINAT NASABAH DALAM MENGGUNAKAN SELF INTERNET PADA TRANSAKSI PEMBAYARAN PAJAK Hendi Prihanto; Selfiani Selfiani; Watriningsih Watriningsih
Jurnal Manajemen dan Bisnis Vol 1, No 2 (2021)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (239.457 KB) | DOI: 10.32509/jmb.v1i2.2217

Abstract

This study aims to determine the magnitude of the effect on the ease of use, trust and security of customer interest in using the Internet for tax payment transactions. The population of this study is all customers who have a savings account at Bank Mandiri Lemigas Jakarta Branch. Sample selection was done by using the Accidental Sampling method. with the method of collecting data using a questionnaire. The data analysis technique in this study used multiple linear regression test in SPSS. The results of this study partially indicate that ease of use and security have a positive and significant effect on customer interest in using Self Internet in tax payment transactions, while the trust variable has no effect on customer interest in using Mandiri Internet in tax payment transactions.
Influence Of Lifestyle, Product Quality And Brand Image On Purchase Decisions With Health Awareness As Moderating Variables(Case Study Of Healthy Food Products Quaker Oat) Irma yunita; Selfiani
Enrichment : Journal of Management Vol. 12 No. 3 (2022): August: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (993.507 KB) | DOI: 10.35335/enrichment.v12i3.607

Abstract

The purpose of this study was to find out how important the level of public health awareness is to purchasing healthy food decisions by paying attention to lifestyle, product quality and brand image. This research method uses the Sem PlS 3.0 method with primary data in 2022 in the Banten community using a cluster sample of 100 respondents. The research results obtained are that there is a significant relationship between lifestyle and purchasing decisions for Quaker oat products and there is no significant relationship between product quality brand image and lifestyle on purchasing decisions partially. And simultaneously there is no finding of lifestyle, product quality and brand on purchasing decisions. There is no simultaneous ability of the health awareness variable to moderate the relationship between lifestyle, product quality and brand image on purchasing decisions
Co-Authors Hendi Prihanto IRMA YUNITA Watriningsih Watriningsih