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All Journal Jurnal Intelektualita: Keislaman, Sosial, dan Sains Bussman Journal : Indonesian Journal of Business and Management CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis
Maya Amelia
Universitas Islam Negeri Sumatera Utara
Arts Humanities Economics, Econometrics & Finance Education Social Sciences

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Journal : Bussman Journal : Indonesian Journal of Business and Management

 1 
KEBIJAKAN PRODUK GLOBAL MENGHADAPI TANTANGAN DI ERA DIGITASLISASI Suhairi Suhairi; Fakri Mursala; Maya Amelia; Ahmad Buchori Razak
Bussman Journal : Indonesian Journal of Business and Management Vol. 3 No. 1 (2023): Bussman Journal | Januari - April 2023
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v3i1.103

Abstract

Global product policy facing challenges in the digitalization era is a new challenge for manufacturers who market their products internationally and this is a challenge that must be handled by means of marketing research, digital marketing through social media and also making their own applications, and also using Global store as a public puller for these products. The research used a descriptive qualitative research methodology with literature study techniques which sourced from readings such as journals, news sources, books and also facts on the ground which were clearly explained and led to a result which was then concluded as a research result. The results of this study conclude that only companies that are going to market their products or so far after marketing their products to international shores must follow the development of basic marketing digitalization as well as manufacturers who have never marketed their products abroad and also use international or global figures as brands. and attractiveness for consumers who will buy the product
Co-Authors Ahmad Buchori Razak Dharma, Budi Fakri Mursala Harahap, Muhammad Ikhsan Melati Devyana Muhammad Yafiz