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All Journal JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Soeropati: Journal of Community Service
Yusminar Wahyuningsih
Institut Informatika Dan Bisnis Darmajaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences Other

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CUSTOMER PERSPECTIVE ON PURCHASE DECISION HALAL PRODUCTS Muhammad Saputra; Yuniwati; Lislindawati; Yusminar Wahyuningsih
JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Vol 11 No 1 (2023): Volume 11 Nomor 1 2023
Publisher : Universitas Putera Batam

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Abstract

The purpose of this study were knowing the effect of brand awareness, religiousity, halal marketing on purchase decision halal products. This study were asosiative research. The populations of this study were all muslim society in Indonesia. Sampling method in this study were nonprobabilty sampling used purposive samling technique. Sample total in this study amounted 100 respondents used slovin formula. The result showed religiousity and halal marketing had effect on purchase decision halal products and there is no effect halal awareness on purchase decision halal products
Digitization and Packaging Innovation Training on SME Rumah Kita Muhammad Saputra; Yusminar Wahyuningsih; Lisindawati; Niken Paramitasari

Publisher : LPPM Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/js.v5i1.3503

Abstract

The Covid-19 pandemic has had an impact on change, business people must have the ability to utilize information technology and have the ability to innovate in all aspects including in terms of quality product innovation. Service activities are carried out to conduct training on digitization and packaging innovation for Small and Medium Enterprise (SME) Rumah Kita with the problem of decreasing sales turnover that occurred after the Covid-19 pandemic. The methods used in this service activity are counseling, training, and monitoring or evaluation. As a result of the community service, SME Rumah Kita already has a social media account that can be used as a medium for product promotion and sales. SME Rumah Kita already has a product sales account at an e-commerce shopee. SME Rumah Kita already has more marketable product packaging. SME Rumah Kita already has a sales brand. In addition, quantitative evaluations were measured using pre-test and post-test questionnaires in this community service activity. Based on the results of the pre-test and post-test, showed positive results where each pre-test and post-test on the activities carried out showed an increase in partners' abilities and knowledge related to the service being carried out.
Co-Authors Lisindawati Lislindawati Muhammad Saputra Niken Paramitasari Yuniwati