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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Journal of Economic, Business, and Administration JEBA West Science Journal Economic and Entrepreneurship
Sudarsono Sudarsono
Universitas Bina Mandiri Gorontalo
Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Akuntabilitas Pengelolaan Alokasi Dana Desa (ADD) Di desa luhu kecamatan telaga kabupaten gorontalo Nurhayati A. Ayuba; Darman Darman; Sudarsono Sudarsono; Djamila Podungge; Ely Ibrahim; Amnatia R Abdullah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 9 No 2 (2022)
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v9i2.3332

Abstract

This study intends to identify the Village Fund Allocation Management in Luhu Village, Telaga District, Gorontalo District. This research was conducted at the Luhu Village Office. The research method used is a descriptive study technique with a qualitative approach in which descriptive research describes the conditions and atmosphere of incidents in the field in a systematic and careful way. The research results prove that the results obtained are tied to the management of village fund allocations in Luhu Village, Telaga District, namely programming Village Fund Allocations, implementation of Village Fund Allocations, and accountability information in accordance with applicable determinations and listed villages that are fast both in administration or stipulations and speed on document collection.
SYSTEMATIC LITERATURE REVIEW: BIG DATA DAN ARTIFICIAL NEURAL NETWORKS DALAM KERANGKA STRATEGI DIGITAL MARKETING Sudarsono Sudarsono
RADIAL : Jurnal Peradaban Sains, Rekayasa dan Teknologi Vol 10 No 2 (2022): RADIAL
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37971/radial.v10i2.295

Abstract

Abstrak: Systematic Literature Review: Big Data Dan Artificial Neural Networks Dalam Kerangka Strategi Digital Marketing. Tujuan dari penelitian ini untuk mengetahui dan memahami big data dan artificial neural networks dalam kerangka strategi pemasaran digital. Penelitian ini menggunakan basis desk research dengan metode penelitian yang digunakan adalah systematic literature review. Dengan bantuan aplikasi Pulish or Perish dan VOSviewer data dikumpulkan dari Google Scholar, CrossReff, OpenAlex dan PubMed melalui kata kunci big data, artificial neural networks dan digital marketing sejumlah 168 artikel dari hasil penelusuran dan lolos screening yang dilakukan berdasarkan relevansi topik yang diangkat. Hasil penelitian menunjukkan bahwa adanya data yang terstruktur dan tidak terstruktur dan memungkinkan untuk dijadikan sebegai referensi dalam pengambilan keputusan pembelian secara digital terbagi dalam dua jenis big data yakni big data negatif dan big data positif. Big data tersebut menjadi rujukan bagi pelaku usaha untuk menerapkan artificial neural networks dalam aktifitas pemasaran yang dilakukan. Artificial neural networks memungkinkan bagi pelaku usaha untuk memberikan layanan secara customization pada setiap konsumennya karena dengan adanya artificial neural networks, memungkinkan bagi pelaku usaha untuk mengetahui dan mengidentifikasi serta melakukan penelusuran terhadap aktifitas konsumen di internet. Kata kunci: big data; artificial neural networks; digital marketing Abstract: Systematic Literature Review: Big Data and Artificial Neural Networks Within the Framework of a Digital Marketing Strategy. The purpose of this research is to identify and understand big data and artificial neural networks within the framework of a digital marketing strategy. This study uses a desk research basis with the research method used is a systematic literature review. Using the Pulish or Perish and VOSviewer applications, data was collected from Google Scholar, CrossReff, OpenAlex and PubMed through the keywords big data, artificial neural network and digital marketing, a total of 168 articles from search results and passed the screening which was carried out based on the relevance of the topics raised. The results of the study show that there is structured and unstructured data that allows it to be used as a reference in making digital purchasing decisions divided into two types of big data, namely negative big data and positive big data. The big data is a reference for business actors to implement artificial neural networks in their marketing activities. Artificial neural networks make it possible for business actors to provide customized services to each of their customers because with the presence of artificial neural networks, it allows business actors to identify and identify and track consumer activities on the internet. Keyword: big data; artificial neural networks; digital marketing
VILLAGE INSTITUTIONAL COMMUNICATION SYSTEM IN JATIMULYA VILLAGE liska uaneto; sudarsono sudarsono; sitti djou
Journal of Economic, Business, and Administration (JEBA) Vol. 4 No. 3 (2023): Journal of Economic, Business and Administration (JEBA)
Publisher : LP2M Universitas Bina Mandiri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47918/jeba.v4i3.491

Abstract

The purpose of the study was to find out about the Institutional Communication System of the Village Consultative Body in Jatimulya Village. The research method used is the type of research used is descriptive research. While the research approach used is a qualitative approach. The results showed that 1) The cultural communication system at the BPD Institution in Jatimulya Village had not run well because there was still an unfinished emotional connection. 2) The social communication system at the BPD Institution in Jatimulya Village has not gone well, because there are still individual traits such as selfishness in managing institutions. 3) The intra and interpersonal communication system at the BPD Institution in Jatimulya Village is running well, because this will affect both institutional and personal psychology. 4) The organizational communication system at the BPD Institution in Jatimulya Village on the quality of work caused by communication that does not go well other than by looking at the work targets that must be completed not on time.
The Importance of Digital Marketing As an MSME Marketing Strategy: A Literature Review Sudarsono Sudarsono; Rinto Yusuf
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.359

Abstract

Small, medium and micro enterprises (MSMEs) play an important role in driving the economy of the community, especially in certain regions. This is indicated by the fact that most of the population works in this industry. However, in reality, small and medium enterprises (MSMEs) often use traditional methods to sell their goods, namely selling directly to consumers. Observations show that they face challenges in adopting today's rapidly evolving information technology, resulting in a limited market. The study used Mendeley, Google Scholar, and Semantic Scholar to conduct a literature review. From this exposition, it can be concluded that MSMEs must utilize the latest technology to increase revenue to expand market share. In order for them to compete in a wider market, they must also make their products stand out because they are unique.
Co-Authors Abdullah, Amnatia R Darman Darman Djamila Podungge Ely Ibrahim liska uaneto Nurhayati A. Ayuba Rinto Yusuf sitti djou