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All Journal Building of Informatics, Technology and Science Journal Of World Science
Christina Juliane
Sekolah Tinggi Manajemen Informatika dan Komputer LIKMI, Bandung
Computer Science & IT Economics, Econometrics & Finance Engineering Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Building of Informatics, Technology and Science

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User Satisfaction Analysis of Paylater Services Using K-Means Algorithm in Campus Syahrul Anwar; Nina Kurnia Hikmawati; Christina Juliane
Building of Informatics, Technology and Science (BITS) Vol 4 No 3 (2022): Desember 2022
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/bits.v4i3.2533

Abstract

In the 4.0-based digital era, the use of e-commerce is increasing. The convenience provided to e-commerce users is increasingly being considered by companies engaged in e-commerce. Paylater is a fairly new payment method among Indonesian e-commerce, so research is needed to improve the service and satisfaction of e-commerce users, especially those using the paylater payment method. The purpose of this study is to analyze user satisfaction with paylater services using the k-means algorithm on campuses in region 3 Cirebon. This research is also to find out the benefits of paylater used by students. This research is a type of quantitative research using the k-means algorithm to determine the classification of paylater user satisfaction in several e-commerce applications at several universities in region 3 Cirebon which is then clustered. The results of the study show that Cirebon students in the Campus 3 area are satisfied with services from companies or online shops that have paylater payment facilities
Co-Authors Ade Bani Riyan Mochamad Fikri Rifai Nina Kurnia Hikmawati Syahrul Anwar